The Canine Athletic Association has renewed its campaign to reinstate the Dog paddle as a competitive stroke.
In a statement published today, the Association once again asserted that the swimming stroke, which fell out of fashion some years ago, is an excellent test of aquatic prowess and should be reinstated in time for the next Interspecial Summer Games in 2013.
A spokesDog for the CAA said the Association’s renewed efforts will include multimedia coverage featuring well-known Park sports figures as well as celebrities such as Bisbee Bichon and I.S. Chow, stars of Varden Spaniel’s 2009 film, Stuffed Dogs Don’t Shed.
“This will be an all-out sensory assault,” said the spokesDog, who confirmed that radio spots had been scheduled on all Park radio stations, public service announcements will be broadcast on all television stations and advertisements will run in most of The Park’s print media.
“We’ve even commissioned a new scent, ‘Soggy Dog’, which will be available for purchase exclusively at the Reek-O-Rama beginning in September,” he said. Proceeds from the scent will go to supporting Canine athletes who are currently training to swim in the Dog paddle competition at the 2013 Summer Games.
“That’s how sure we are that we will be successful this time around,” said the spokesDog.
The Canine Athletic Association launched its first Dog paddle campaign two years before the 2008 (26 AZ) Interspecial Summer Games. That campaign, however, was not successful.
The 2013 Interspecial Summer Games will take place during the last two weeks of September 2013.