If you blink, you could miss it.[pullquote]“You have to decide what you stand for and then stand for it. And I stand for equality among the species, no matter what their coats look like.”—Amoltrud, proprietor of Amoltrud’s Aesthetics[/pullquote]
But if you wink, you could be rewarded with a new coiffure, which emphasizes the two directions of Animals’ stripes.
In a video advertisement that will run every day of October, the proprietor of one of The Park’s most popular grooming houses says that, in honour of The Park Interspecial Film Festival (PIFF)—and, in particular, in honour of its opening film, WINK—she has created a new “do,” which she’s dubbed the “WINK coiffure.”
That proprietor, known as Amoltrud, made headlines earlier this year when she announced that her shop would no longer be offering stripe and spot removal services. The year before, she’d been quoted as saying that although she advised her clients against the procedures, she’d been forced to offer the services “in order to keep up with the competition.”
But Amoltrud changed her mind and, breaking with traditional retail behaviour, decided to challenge the competition by doing exactly the opposite of what it was doing.
“I led with my mind—and my heart,” she said in an interview with The Mammalian Daily last night at the gala opening of G.D. Zebra’s WINK. “At some point, you have to ask yourself, am I doing what I believe in or am I just doing what everybody else is doing?”
Amoltrud says she’s steadfastly against stripe and spot removal and vows never to offer the service again at her shop, even though some of her competition has called the procedures “a growth industry.”
“You have to decide what you stand for and then stand for it,” Amoltrud said last night. “And I stand for equality among the species, no matter what their coats look like.”