The Mammalian Daily

Satirical fiction in newspaper form

Lovely to look at - Book by Noreen

OTD in 2012—Gewper finds scents make good financial sense

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Executives at RhinoTech, Inc. had a hunch they were onto something four years ago, when they partnered with Enterprises Moufettes, S.A., makers of the popular scent-masking product, FeralNoMore™, to create gewper, a social networking site with a difference.

That difference—the opportunity for users to “smell those they know and those they might wish to know”—has made all the difference in RhinoTech’s bottom line.

Now just a year old, the site dubbed “the ultimate Animal experience in the virtual world” accounts for more than half of its developer’s real income.

“Earnings are up 175% over this time last year,” said a RhinoTech spokesAnimal at a tech conference held in The Park last week. “And we’re putting them to good use.”

That “good use” may well turn out to be the project the company says every Animal has been waiting for. In an interview last year, RhinoTech Chief Executive Officer Aldrich Nashorn confirmed that his company, which uses all its profits for research, was working on a site that would allow members to touch each other across cyberspace.

“We’re working on it, that’s all I can tell you,” Nashorn said.

The company has kept mum about the project ever since, but those in the know say they expect an announcement to be made within a year’s time.

“With all the money that gewper is making, they’ve got enough to hire the best and the brightest,” says Consuela Tapir, who runs the tech rumour web site, TikTekTok. “And that’s what it’s going to take to get this one off the ground,” she says.

See also: New social networking site to offer scent option

OTD in 2016—Farmers threaten to boycott Friday’s Agrarian Jubilee over food-finding apps

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Crow in coverallsThe Society of Concerned Park Cultivators, Planters, Growers, and Farmers (SCPCPGF) says it will boycott Friday’s annual Anixi Agrarian Jubilee unless The Park’s technology sector comes to the table to discuss its concerns over the proliferation of food-finding apps.

In a statement released to media this morning, SCPCPGF president A.P. Civet called on tech companies to listen to what his group has to say about the future of food and its availability in The Park.

“The issue is not whether technology should be involved in the production and distribution of food. Of course it should. The issue is where and when, under what circumstances and for what purpose,” Civet says in the statement.

The dispute between the two sectors dates back to the beginning of Tulip Season in March, when apps such as Bulb Beacon and TulipTracker became available. The SCPCPGF expressed its concern that the apps had been released too soon and Park farmers hadn’t had a chance to amp up food production in order to meet the growing expectations of our population. Civet contended that the “natural” ways of finding food allowed for a more even distribution of food.

“If all Park residents were to use these apps, our food sources would dry up within days and we would be forced to import even more food from outside The Park,” he said.

In the media statement released the morning, Civet expressed his disappointment that technology companies hadn’t responded to his many invitations to discuss the issue.

“We are all in this together. I don’t understand why they’re not willing [to discuss the issue].

As of this morning, none of The Park’s technology companies that produce food-finding apps has responded to the threat of the boycott.

OTD in 2012—New device may help distinguish news from entertainment

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Is it news or is it entertainment?

That is the question that many Park Animals are asking, as the boundary between the two, in both broadcast and print media, becomes increasingly blurred.

Enter KartalTechSolutions, S.A. and their revolutionary new device, the Verifyzer™, which company executives claim solves this “modern dilemma” almost instantly.

“This new instrument will tell you, within five seconds, whether what you’re reading or watching is news or entertainment,” said President and CEO, Fikret Kartal, at the product’s launch this past weekend.

On hand at the outdoor launch, which doubled as a pop-up Verifyzer™ retail store, were many representatives of The Park’s media community, as well as some faculty members of the Cuthbert School of Journalism at the University of West Terrier. Many were eager to voice their skepticism of KartalTech’s claims about the new device.

“The company bases the success of this device on a number of assumptions, the most important of which is that there is an objective — and detectable — difference between so-called news and entertainment,” said Journalism Professor and author, Ludwiga Saimiri. “This is something that journalists strive to define every day of their working lives, but it is not something about which, as yet, anyone can make a definitive pronouncement.”

Noburu Akita, Executive Director of the Centre for the Study of Newspaper Activity in The Park (C-SNAP) was even more adamant:

“There is no such thing as anything [being] objective in the newspaper business,” he said. “These definitions are fluid, they change with the seasons…with the generations; unfortunately, one Animal’s news is, sometimes, another Animal’s entertainment. And vice-versa.”

Also present at the launch was Rodolfo van de Gier, President of the Association of Media Outlets of The Park (AMOP). Among other things, he took issue with the company’s guarantee of an accuracy rate of 92 per cent.

“The only thing any device can do, as far as I know,” said van de Gier, “is detect the presence of, for instance, celebrities’ names in a print or voice report. But that isn’t necessarily an indication of the nature of the report. Whether you want to admit it or not, celebrities can be involved in ‘real’ news and, sometimes, ‘real’ news can be enormously entertaining,” he said.

In response to van de Gier’s remarks, a KartalTech spokesAnimal, issued this statement:

“With due respect to the AMOP President’s remarks, technology has come a long way from merely detecting names. I invite Mr. van de Gier to attend a full demonstration of our device and to see, for himself, what our new age has to offer.”

While van de Gier has, thus far, made no reply, the Verifyzer™  is scheduled to hit Park stores at the beginning of May.

OTD in 2015—Park innovators to watch: abSCENT

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abSCENTFourth in a series

Can abSCENT make the heart grow fonder?

Perhaps not, but it definitely can help it stay stronger and more faithful, according to its maker, DoftTek, S.A.

A relative newcomer, DoftTek specializes in scent-related products and was voted The Park’s most promising company last year by The Cosmopolitan Pest. The abSCENT app is the company’s first foray into wearable technology.

The innovative app, which DoftTek launched on Monday, works like a “virtual locket,” allowing users to store the scents of their loved ones so that they can access them at any time.

“Physical absence need never be a barrier to relating,” said DoftTek spokesAnimal Lars Myskoxe, who demonstrated the app outside the Reek ‘O Rama yesterday.

The crowd oohed and awed as Myskoxe showed the potential users how easy the app makes it to retain a “dynamic memory” of their loved ones.

“It’s authentic,” said Keeva Moffatt, President of the Spotted Skunk Sedan Patrol and a Reek ‘O Rama regular.

“It does what it says. The scent is pure and, from what I could tell, it doesn’t degrade. This is something every Park Animal will want,” she said.

Myskoxe claims the uses for the app are “unlimited,” and will grow in number as more and more Animals “make it their own.”

“In its present form, it can store up to ten scents. We are planning to expand that within the next five years,” he said. “I can see it eventually becoming a necessary tool for all stages of life,” he said.

The app is currently available only through the company and at the Reek ‘O Rama, which intends to offer it at a discount on May 5 only, the date of the annual Mating Dance.

“That will be its biggest test so far,” said Myskoxe.

See also:
TulipTracker™
FoodFinder™
gaggle

OTD in 2015—Park innovators to watch: TulipTracker

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TulipTrackerThird in a series

Goodbye, Tulip Map.
Hello, Tulip App!

Brought to you by GVC De-Techt, The Park’s youngest tech company, this new app promises to deliver all the information Animals will need to source those juicy, fresh Tulip bulbs every Spring and Fall.

“We’re able to give you a heads-up because we keep our nose to the ground,” said the company’s proud president and CEO, R.A. Vole, at the app’s launch earlier this month.

Vole emphasized the extensive research that was required to produce the app, which will be available for download later this Spring.

“Our company prides itself on research, as well as innovation,” said the Park native who worked for another detection company before launching his own brand.

“TulipTracker has been in the works for almost a decade and our extensive testing over the last few years shows that it will shave at least a week off most Animals’ Tulip-sourcing time. It will be a great asset to small Animals, particularly to small hibernators,”

While GVC De-Techt asserts that its products are aimed at the general Animal population, Consuela Tapir says she’s fairly certain the target market for TulipTracker is “those small hibernators Vole referenced at the launch.”

While Tapir, who runs the tech rumour web site, TikTekTok, has no problem with that idea, she thinks the company should be upfront about it.

“After all,” she says, “we only need to look at this new app’s advertising slogan to see what its target market is.”

And just what is that slogan?

“We peep while you sleep,” say the latest print ads.

See also:
FoodFinder™
Five Park innovators to watch

OTD in 2018—Is your spell check software specist?

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As Park residents continue to embrace Human-made technology (HMT), experts have voiced concern about its psychological effects on Animals.

At a two-day conference at the University of West Terrier this past week, faculty members from the Torgeir School of Information Technology and the Departments of Psychology and Interspecial Studies discussed a variety of problems related specifically to language found in software used for word processing, texting, and email.

“The problem with much of the software, particularly with tools such as spell check and autocorrect, is that it still is not configured to deal with many of the nuances of Animal life,” technology expert Llewellyn Fox told the conference attendees.

Fox is an adjunct professor of technology at the University of West Terrier and president of the computer consulting company Quick Brown Fox Technologies, S.A.

Citing examples from his bestselling book, “The Lazy Dog’s Guide to Technology,” Fox lamented the dearth of Animal-appropriate software and laid the blame for many of our youth’s problems—including low self-esteem—on the species that developed it.

“The problem is that certain features of the applications, which have been designed by and for Humans, are what he termed “Humano-centric.”

“Their core functions appear to be trans-special,” he emphasized, “and, as such, they are easy for the average Animal to use, but this is deceiving.” The trouble occurs, he said, when some of the applications’ tools are used.

As an example, Fox pointed to what he considers a glitch in spell check and autocorrect, tools that are used in word processing and, more importantly, in texting and email functions: “No matter what species you key in, the word processor supplies the initial letter in the lower case. This, as we know, is the grammar of Humans, but it is not the grammar of Animals.”

“Some Animals might not see this as anything more than a nuisance,” he admitted. And, of course, the software can be set to change a lower case Animal name to an upper case one manually.

But the problem is less a practical one and more a matter of attitude, he told the academic gathering. And his colleagues seemed to agree.

“It’s not just a matter of a capital letter here or there. This is but one small example. Our young are now being raised on this software, and already they’ve started to write the way Humans do—partly because it takes less effort to let the software dictate the way you express yourself.”

Additional areas of concern that Fox discussed at the gathering were the dictionary and several other language tools. These functions, he said, provide the user’s vocabulary.

“It’s not so much a problem with the words that the software does supply,” he emphasized. “My complaint is that Animals are likely to be told by this software that the words they key in—that they use in everyday speech and writing—do not exist.”

Fox is not alone in being wary of Human software. Several newspapers in The Park, including The Mammalian Daily, have successfully negotiated with software companies to offer a choice of different Animal dictionaries in their word processing software. But not all Animals are even aware they have a choice.

“We tend to use what’s put in front of us and that soon becomes the norm. It becomes all that we know,” Fox said.

OTD in 2012—GooseBook opens to all species

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In a move that has has caught many in the tech and media sectors by surprise, The Park’s most successful social media site, GooseBook, has unveiled its ambitious plans for expansion.

In a statement released today, the company confirmed its plans to open site membership to all species in The Park.

“The popularity and success of GooseBook has proven that it has great potential for growth across the broad spectrum of species that inhabit The Park,” said GooseBook’s President and C.E.O., Lester C. Gander.

In addition, GooseBook’s executives confirmed that they plan to roll out a pair of related social media sites, most likely in the second quarter of the year. The company has not released any information about the new sites other than their names: “Cackle” and “Peck.”

According to insiders, one of the sites will be a “communication” site and the other may be an internet search engine.

GooseBook was the brainchild of the late Cesar Emilio Gander, who founded the site while a student at the University of West Terrier. After his untimely death, the site experienced a surge in membership. That surge continued until last summer, when rival site Gewper opened its virtual doors. Since then, both sites have competed neck and neck for members, with GooseBook maintaining a slight lead over the more innovative Gewper.

 

OTD in 2015—Hieronymous Hedgehog to tweet during hibernation via Keeper of the Tweets

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Hieronymous twitter account

Click image above to follow Hieronymous on Twitter during hibernation.

Move over, Keeper of the Nut. Hieronymous Hedgehog has a Keeper of the Tweets.

The Hedgehog, who was sworn in November 2 as The Park’s first Official Hibernation Ambassador, left little to chance, it appears, when he went into hibernation on November 17.

In fact, what he left was eleven weeks’ worth of tweets on the subject of hibernation, including the details of preparation and what life underground is really like.

“He took his duties very seriously, particularly those related to educating non-hibernators, and he was dismayed that the position was created so late in the year,” said Chief Archon Abayomi Cuckoo, who appointed the Hedgehog in late October. The position carries a term of five years.

The Chief Archon said they spoke on a number of occasions about the time crunch and the need for Hieronymous to prepare for his own hibernation while leaving time to attend to his new duties, including hosting Q&A sessions on Twitter.

“I told him to resume his duties full-time in the Spring and not to worry about it. But he wanted a more concrete solution to the problem,” she said.

Enter The Park’s oldest hibernation outfitters, GoUnderground, for whom Hieronymous is a spokesAnimal.

“He was facing a deadline in every sense of the word and I told him that whatever we could do to help, we would,” says Nafari Bongo, GoUnderground’s Director of Sales.

The solution they came up with was for Hieronymous to take a few days and dictate everything he wanted to say about hibernation this year. Then, they’d hire another Animal to send the info as tweets throughout the Winter.

“Hieronymous was thrilled with that solution. He kept saying, ‘Brilliant! Brilliant!’ And his enthusiasm was infectious. We all got into it and made suggestions about topics and questions that non-hibernators might have,” Bongo says.

The hibernation outfitter then discreetly placed an ad for a non-hibernator to take over the Twitter account for twelve weeks.

“We found the perfect tweeter and we’re almost ready to go live,” he says. But the identity of that tweeter will be kept under wraps until the Spring.

As for Hieronymous, we wish him a happy hibernation and we look forward to seeing him again on Groundhog Day.

“Under and out, as he might say,” laughs Bongo.

OTD in 2016—Gunnar Rotte takes leave of absence from work at Extinction Anxiety Clinic

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Extinction AnxietyBeleaguered Rodent Commoner journalist Gunnar Rotte has taken a leave of absence from his job as a counsellor at The Park’s Extinction Anxiety Clinic (EAC).

Rotte made the announcement on Twitter today, calling the leave “totally voluntary” and stating that it will last until the end of his trial this month. Rotte faces charges of disturbing the peace and inciting violence at a Stereotype Sunday event in August. His trial is scheduled for October 17.

In a statement released this afternoon, EAC head Dr. Berthilidis Strix called Rotte, who has worked there since January, “a valued member of our staff.”

“Gunnar Rotte is a reliable, knowledgeable, and empathetic member of our team and a valued member of our staff. He has proven to be a great asset to the clinic and we look forward to welcoming him back when he is ready to resume his duties,” the statement said.

OTD in 2014—Social media site gewper in talks to produce scented movie: rumour

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GewperThe Park’s social media darling gewper (pronounced “Gooper”) is said to be in talks with producer Egbert Bunzing to bring a scented film to the Park Interspecial Film Festival (PIFF) next year.

The social media site, which is owned by RhinoTech, Inc. has enjoyed enormous success since it ventured into scent two years ago. The company’s partnership with Enterprises Moufettes, S.A., makers of the popular scent-masking product, FeralNoMore™, proved to be a game-changer, according to Consuela Tapir, who runs the tech rumour web site, TikTekTok.

“They opened up a whole new world with the ability to smell [those with whom they were interacting] and it has yet to be matched by any other company,” she says.

RhinoTech’s earnings skyrocketed a year after they introduced scent to the site and the company was believed to be working on a project that would allow members to touch each other across cyberspace. Tapir says that idea has been put on hold temporarily and they are now looking to break into what she calls “pure entertainment.”

For his part, those who know Bunzing say that he’s been looking for an “edgy” new idea and that this “is right up his alley.” Calls to his publicist, however, have not been returned and repeated requests for RhinoTech Chief Executive Officer Aldrich Nashorn to comment on this story have gone unanswered.

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