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OTD in 2014—Mammalian Daily signs on to media’s “Month Without Metaphor”

March 11, 2026 By Imko Oaljefanta, TMD Archivist

Month Without Metaphor

It’s a bold idea that is sure to make waves. And, this morning, managing editor Orphea Haas confirmed that The Mammalian Daily is coming on board.

“That is music to our ears,” said Alvin Tinamou, publisher of The Avian Messenger and one of the organizers of The Park’s “Month Without Metaphor.”

The media-wide initiative, which is set to run for the entire month of May, promises to shake up what many regard as a moribund industry. And as of yesterday, almost ninety percent of The Park’s newspapers and magazines had agreed to participate in Tinamou’s “Grand Resuscitation.” The Mammalian Daily is the largest and latest to do so.

“We’re thrilled about it,” said Tinamou in an interview this afternoon. “The Mammalian Daily is such an influential paper in The Park and their participation gives us another quiver in our arsenal.”

The idea of the initiative, Tinamou says, is to “tell it like it really is…no embellishments, no idiotic comparisons, no ridiculous painting of pictures for the reading public. Just the facts. We think they’re enough. And not only do we think the facts are enough, we think all this metaphorical reporting is obscuring those facts and distracting our readers’ attention from the important issues. What we need is clarity, particularly during these challenging times, and we very much look forward to seeing how our readers react to being offered a month of just plain facts.”

The Park’s media-wide “Month Without Metaphor” will run from May 1-31, 2014.

Filed Under: Breaking News, Media, Month Without Metaphor, On This Day, Park Life

OTD in 2018—The year of not writing well: Month Without Metaphor presents the words journalists across The Park would like to ban from media in 2019

December 31, 2025 By Imko Oaljefanta, TMD Archivist

The staff at The Park’s Month Without Metaphor initiative (MonthWithoutMetaphor) has been working hard all month to gather the words and phrases that journalists and readers across The Park have submitted as items they’d like to ban from media in 2019. Director Priscilla Weevil says she was “gobsmacked” by the sheer number of submissions and the “intensity of emotion” that accompanied those submissions.

“There is clearly, across all media, the feeling that we are not serving our audience well,” she said.

Below are the most frequently-submitted words and phrases that Month Without Metaphor received:

Filed Under: Breaking News, Media, Month Without Metaphor, On This Day Tagged With: #banned words, MonthWithoutMetaphor

OTD in 2017—This is not Ronald Grouse’s first Media Circus. But it may be his best

May 30, 2025 By Imko Oaljefanta, TMD Archivist

media-circusDespite criticism that he’s been too hard on Park media this May, Month Without Metaphor director Ronald Grouse has received almost unanimous support from The Park’s journalism community for his efforts on behalf of tomorrow’s Media Circus.

The jam-packed event, which Grouse had originally planned as a two-day affair, had its origins in the 2011 celebration hosted by the Association of Media Outlets of The Park (AMOP). But the purpose of that event was far different from what Grouse has planned for tomorrow.

“I worked on that first media circus and I remember it fondly, partly because of the innocence of it all and its sense of openness. It was very pro-journalism. We were all proud of what we did and we wanted to share that with Park residents. We also wanted to encourage young Animals to consider a career in journalism,” he told The Mammalian Daily.

“But Park media have grown in the past six years, and we— as well as our audience— are suffering from our growing pains,” he said.

Tomorrow’s event, then, will be more focused on, as Grouse says, slyly using a metaphor, “righting the ship.”

“This circus is for all, but part of it is for our own edification. I think of it as holding a mirror up to ourselves. Journalists need to take a cold, hard look at what we’re doing, why we’re doing it, and what results we’re looking for. I want to start an ongoing, thoughtful conversation about that,” he said.

Part of that conversation will include Grouse’s favourite topic, the language of manipulation. And our sneak peek into the media kit confirms that. The kit, which will be given out to all attendees, includes some of Grouse’s least favourite journalistic tools: metaphors, similes, trite expressions, and—best of all—heart strings that are meant to be pulled.

The irony isn’t lost on Grouse.

“Yes, the media kit is manipulative, but it’s all for a good cause, and that’s to do our jobs better,” he said.

“The kit illustrates what’s gone wrong and we hope it will spark some realizations. After all, our job is to present the facts as we know them, not to use words to manipulate the minds and hearts of our readers and listeners.”

The Park’s Media Circus will take place 31 May 2017 at the Ancient Open-Air Theatre, from 09:00 until 16:00.

Filed Under: Breaking News, Media, Month Without Metaphor, On This Day Tagged With: #mediacircus, metaphors, pulling heart strings, similes, trite expressions

OTD in 2016—Month Without Metaphor organizer: “We’re losing ground, minute by minute.”

May 24, 2025 By Imko Oaljefanta, TMD Archivist

MonthWMThe chief organizer of the third annual Month Without Metaphor says we’re losing ground in the fight against the unncessary embellishment of the news.

“Plain speaking is disappearing and not bit by bit, but minute by minute,” says Alvin Tinamou, publisher of The Avian Messenger and one of the initiative’s founders.

In an interview with The Mammalian Daily, Tinamou quoted statistics that he says indicate the market for what he calls “the plain, unembellished truth” has diminished substantially over the past five years.

“Journalism has given way to storytelling and it’s a slippery slope from there,” he opined. “We’re no longer reporting on an event or situation; we’re taking readers on a journey for their entertainment rather adding to their knowledge or understanding,” he said.

Tinamou contends that the problem started innocently enough, when journalists were told to broaden their reports from “just the facts” to historical, sociological, and psychological context.

“It started with context and the idea that those who work in the media could bring readers and listeners a better understanding of what was going on in The Park and in the world outside The Park,” he said. “But, somehow, that devolved into embellishment and fictionalizing,”

Tinamou said metaphors are just one aspect of the problem, but they were something that he felt could be easily targeted.

“I thought we’d start with reducing metaphors and move on from there. But we seem to be stuck in this style of writing. I don’t think new journalists know any other way,” he said.

Filed Under: Breaking News, Education, Media, Month Without Metaphor, On This Day, Park Life Tagged With: journalism, Month Without Metaphor

OTD in 2015—Alvin Tinamou to offer Month Without Metaphor advice daily on radio show

May 14, 2025 By Imko Oaljefanta, TMD Archivist

MonthWMAttention all participants in May’s Month Without Metaphor (and all those interested in the practice of journalism): Set your dial to AVN Radio (Radio 286.7) at 4:00 every day from now until June 1.

Alvin Tinamou, publisher of The Avian Messenger and one of the organizers of May’s annual Month Without Metaphor (MWM) will be offering free advice on how to tell news stories without embellishing them with “unnecessary metaphors.”

Tinamou’s newspaper made the announcement this morning in this short press release:

“Following yesterday’s successful trial run, we are pleased to announce that Alvin Tinamou, publisher of The Avian Messenger, will be hosting a daily radio show at 4:00 p.m. on AVN Radio (Radio 286.7).

The subject of the show will be ‘Journalism: Telling It Like It Is.’ Tinamou will discuss the various methods of reporting news and will offer tips on how to engage readers without using metaphors and other types of embellishments.”

AVN Radio is a wholly-owned subsidiary of AVN Media, a Park-based media corporation whose holdings also include CLucK Radio, AVN Television, and The Avian Messenger.

As this year’s MWM approaches its midway point, members of The Park’s media establishments as well as those engaged in teaching journalism have spoken out in favour of the event.

“I believe this is the single most important event in The Park media’s year,” said Gertrude C. Owl, Mammalian Daily senior political correspondent and Dean of University of West Terrier’s Cuthbert School of Journalism in a recent interview.

“We stand to gain more insight into ourselves and the reading public in this one month than in the other eleven months combined,” she said.

Filed Under: Breaking News, Media, Month Without Metaphor, On This Day Tagged With: journalism, metaphor, news, news coverage

OTD in 2017—Month Without Metaphor director “revises and remakes” Park media circus

May 5, 2025 By Imko Oaljefanta, TMD Archivist

mwm-flyersFive years after The Park’s first media circus, the new director of Month Without Metaphor is about to “revise and remake” the event for a different purpose.

In an announcement this morning, Ronald Grouse confirmed rumours of his recent talks with Rodolfo van de Gier, president of the Association of Media Outlets of The Park (AMOP), who was in charge of the 2011 event. Grouse’s announcement said the two have agreed to work together on a “new kind” of media circus that will have an “altogether different” purpose, but it offered scant details.

“We are planning to host a two-day event toward the end of the month that will have the full participation of Park media. We also extended an invitation to The Park’s literary community, including writers, publishing companies, and journal editors, as well as representatives of the University of West Terrier’s Cuthbert School of Journalism. Together, we are hoping to have a full and open discussion about the dissemination of information, the use of language and the responsibility of all those who are involved in communication,” the announcement said.

No exact times or locations were mentioned, nor whether the “fun and games,” such as playing reporter or hosting a mock interview, would be included in the new event.

Filed Under: Breaking News, Economy and Business, Education, Media, Month Without Metaphor, On This Day, Park Life, The Arts, Entertainment, and Culture Tagged With: communication, media circus, Month Without Metaphor, Ronald Grouse, school of journalism

OTD in 2015—Follow Month Without Metaphor participants on Twitter during May

April 28, 2025 By Imko Oaljefanta, TMD Archivist

MWM

Click on the image above to follow Month Without Metaphor (MWM) on Twitter!

Members of The Park’s media who have committed to participating in Month Without Metaphor will again be tweeting throughout the month of May, it has been confirmed.

In a joint statement issued today, the participants, who work for The Park’s newspapers, magazines, journals, radio and television stations and web sites said they “look forward to surpassing last year’s experiment in expressing themselves and discussing the events of the day in a more straightforward way.”

Today’s statement also confirmed that editors would be keeping a running tally, “so that we’ll be able to see which members of the media were best able to communicate without using metaphors.”

The purpose of Month Without Metaphor is to gauge the effectiveness of reporting the news “like it really is…no embellishments, no idiotic comparisons, no ridiculous painting of pictures for the reading public,” says Alvin Tinamou, publisher of The Avian Messenger and one of the organizers of the communications experiment.

“We think all this metaphorical reporting is obscuring the facts and distracting our readers’ attention from the important issues,” he says.


Follow MWM participants on Twitter during May.

Filed Under: Breaking News, Media, Month Without Metaphor, On This Day Tagged With: media, Month Without Metaphor, news

OTD in 2014—Catch a metaphor, win a prize: Mammalian Daily contest begins May 1

April 25, 2025 By Imko Oaljefanta, TMD Archivist

MonthWithoutMetaphor

Click the image for a definition of “metaphor”

The Mammalian Daily is putting its money where its mouth is, so to speak.

So committed is this newspaper to the idea of Park media’s Month Without Metaphor, that our managing editor, Orphea Haas, is offering a reward to those able to catch any slip-ups that our writers make during the month of May.

“We respect our readers and we know they will be watching every move we make,” said Haas in an interview on Mammalian Daily Radio this morning.

“If they’re willing to spend their time scoping out our prose, we will be happy to reward them for finding any mistakes that we’ve made.”

Haas denied, however, that the paper intends to slip in the odd metaphor just to keep readers on their toes…and rewarded.

“It will be hard enough for us to accomplish a month of writing without using any metaphors,” she said. “I don’t think we have to worry about cheating our readers.”

Filed Under: Breaking News, Media, Month Without Metaphor, On This Day, Park Life

OTD in 2015—May’s “Month Without Metaphor” spreads beyond print media

March 25, 2025 By Imko Oaljefanta, TMD Archivist

Radio and TV stations will join print media for May’s “Month Without Metaphor”

The second annual “Month Without Metaphor” (MWM) is set to outstrip its predecessor, organizers of the Park media event said today.

“We were ecstatic about the reception last year and by how many newspapers and magazines were willing to participate,” said Alvin Tinamou on TMD Radio this morning. Tinamou is publisher of The Avian Messenger and one of the event’s organizers.

“But this year, it’s not only print media, but radio and television stations. I think, by June, we’ll be able to consider the event an unqualified success,” he said.

The idea behind the initiative, Tinamou said, is to “tell it like it really is…no embellishments, no idiotic comparisons, no ridiculous painting of pictures for the reading public. Just the facts. We [participants] are of the opinion that all this metaphorical reporting is obscuring the facts and distracting our readers’ attention from the important issues. What we need is clarity, particularly during challenging times,” he said.

Noburu Akita, Executive Director of the Centre for the Study of Newspaper Activity in The Park (C-SNAP), says he’s “stunned” by the success of MWM.

“Not only the success they’ve achieved in so little time, but the way it’s happened,” he says.

“There are very few cases in which radio and television have been affected by print media in such a way and to see that they [radio and television] are following, rather than leading…that’s amazing.”

The Park’s media-wide “Month Without Metaphor” will run from May 1-31, 2015.

Filed Under: Breaking News, Media, Month Without Metaphor, On This Day Tagged With: Month Without Metaphor, MWM, print media, radio, television

OTD in 2017—Pressure mounts as Month Without Metaphor executive committee meets

March 17, 2025 By Imko Oaljefanta, TMD Archivist

Month Without Metaphor borderThe executive committee of Park media’s annual Month Without Metaphor will meet this afternoon, as pressure mounts to replace Alvin Tinamou as chief organizer and director.

The publisher of The Avian Messenger, who was one of the event’s founders, has been on leave since last September, after he suffered the trauma of the theft of his nest and the loss of his and his mate Adela’s eggs.

According to the agenda for the meeting, the possibility exists for not only naming a new director but for splitting the duties that Tinamou performed over the past three years. New positions might include social media director, publicity agent, and outreach manager.

Among those under consideration for the position of director are Nathan R. DiPressa, Editor-in-Chief of The Reptile Register and Executive Director of the Association of Non-Mammlian Park Newspapers (ANMPN), Senior Finance Reporter Antoinette Anhima of The Avian Messenger, Tarrance Turkey, Deputy News Editor at The Galliforme Gazette and an ANMPN founding member, Fannia di Volo, former Editor-in-Chief of The Insect Intelligencer (now The Serangga Star Adviser) and Priscilla Weevil, current Editor-in-Chief of The Serangga Star Adviser.

According to the agenda, the meeting will begin with a tribute to Tinamou, who declined the invitation to attend the afternoon gathering.

Filed Under: Breaking News, Media, Month Without Metaphor, On This Day, Park Life Tagged With: Alvin Tinamou, Month Without Metaphor, Park media

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