Maple Tree Television has established a new prize that is to be awarded every Autumn to honour The Park’s best merging artists.
MTTV President, Tibor Jelen, made the announcement yesterday at the station’s annual stakeholders’ meeting.
Jelen said the station had experienced “an unprecedented increase in the number of viewers” over the past year and attributed the rise in numbers to the station’s change in focus from news to arts programming.
“We have become, primarily, an arts television station,” he said, “and, for that reason, we decided it was appropriate to reward those who have played a large part in our success.”
Jelen said MTTV chose to honour “merging artists” because some station executives felt that The Park’s collaborating artists were “under-exposed.”
“We thought this was a good way to bring them [merging artists] to the public’s attention,” he said.
Merging artists are artists who work in only one field of the arts and who collaborate with one or more other artists who work in another, distinct field.
The first MTTV Merging Artist prize will be awarded this Autumn. The exact date and location have yet to be determined, Jelen said.