The Marine Mammal Bank of the Park (MMBP) has reported record first-quarter gains for 2008, thanks to the performance of its personal banking division.
The Park’s third largest bank reported an increase in deposits of 150% over the same period last year. The bank now estimates earnings for 2008 at twice those of last year. That figure was revised upward from a previous estimate of 160%.
According to Park law, banks that do business solely in The Park are not required to report their earnings in exact figures. Traditionally, Park banks have made public reports in earnings percentages, reserving exact figures for The Park Finance Office.
The growth in deposits to the MMBP is a result of the bank’s aggressive recruitment of funds from non-traditional sources, according to the bank’s Chief Executive Officer. Alphonse Dolphin said the bank is finding new and “innovative” ways to increase its clientele, including reaching out to new immigrants and to estivating species, in particular.
“This idea of reaching out to other species and to new citizens and responding directly to their particular needs and concerns… it’s a new idea in Park banking,” he said. “I’m sure it will become the norm in short order; we just happened to dive in ahead of everyone else.”
According to Park financial analyst and bank watcher, Veronique Jackal, the MMBP has done a “complete turnaround” in their priorities and it stands to gain significantly from this strategy.
“Unlike other [Park] banks, the Marine Mammal has decided to concentrate on personal banking, offering new customers interest at significantly higher rates [than other banks], as well as services that are geared to encouraging savings. This [strategy], coupled with their decision to reach out to the immigrant population and, in particular, to estivators – Animals that, historically, have been savers but who have not, traditionally, used the services of banks – will result, I believe, in massive gains for them [the bank] in the coming years.”
Other Park bank watchers agree, predicting that the MMBP is poised to overtake The Monotreme Savings Bank this year and sneak into second place behind the behemoth Founding Families Financial Corporation.
This article first appeared in Issue #118 of The Mammalian Daily.