According to figures reported by the Park Association of Shops and Services (PASS), the product is responsible for a 100% increase in sales during the second quarter of the year.
“We’ve seen a phenomenal rise [in retail sales] over the first quarter,” says Wellington Whistlepig, founder and current PASS president. “It’s obvious a great deal of it is related to this new product.”
Baffolungo’s Chief Marketing Officer, Darina Yak, attributes some of the product’s success to the company’s marketing strategy and, specifically, to the timing of its release.
“The release in late Spring worked perfectly,” said Yak.
Footpad Heaven, The Park’s oldest shop, was the first retailer to stock Weightless Whiskers, giving them a prominent place in the shop’s windows and on its shelves. Manager Adamma Bandicoot, who traces her ancestry back to the shop’s founder, expressed high praise for the product.
“Nothing could be more welcome in the heat than a set of whiskers that doesn’t weigh you down and that’s something that hasn’t been available until now,” she said.