CLucK Radio announced today that it plans to reduce its on-air time by four hours per day, beginning 1 June.
J.J. Chanticleer, CLucK Radio’s manager, called the decision “strictly financial” and said it was due to projected losses in advertising revenue.
“We’re primarily a morning station,” Chanticleer said. “We have a very loyal audience in the early hours of the day and, consequently, loyal advertisers. But, we have been finding it increasingly difficult to support our late-afternoon and early evening programming,” he said.