The Mammalian Daily

Satirical fiction in newspaper form

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Hermione Hippo: The Mammalian Daily’s choice for Animal of the Year

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BREAKING NEWS

The Mammalian Daily has chosen head nurse Hermione Hippo as its 2019 Animal of the Year.

TMD managing editor Orphea Haas made the announcement at a press conference at noon today.

“For her work with patients suffering from Small Ball Fever to Tulip-Related Illness, her passionate advocacy of proper nutrition and her study of nutrition’s rôle in emotional and mental health, and for her genuine concern for the welfare of Park Animals, The Mammalian Daily has chosen head nurse Hermione Hippo as its 2019 Animal of The Year,” Haas said.

Haas also praised Hippo for inspiring new generations to enter the healing professions and to take up the cause of good nutrition and balance in life.

The Mammalian Daily salutes the ongoing work of Hermione Hippo and wishes all citizens and residents of The Park the best in 2020.

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Dewi Rhinoceros: The Mammalian Daily’s choice for Animal of the Year

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BREAKING NEWS

The Mammalian Daily has chosen former Chief Archon Dewi Merpatee Rhinoceros as its 2018 Animal of the Year.

At a press conference at noon today, TMD managing editor Orphea Haas said the newspaper’s staff chose to honour Rhinoceros because of her “tireless commitment to interspecial harmony, and her ongoing work to foster awareness of the effects of enforced domestication.”

During her term as Chief Archon, Dewi Rhinoceros and her fellow Archons established our weekly Stereotype Sundays, in an effort to “promote the kind of peaceful coexistence among species” that Jor [The Park’s first leader] had hoped to achieve when he established modern zoocracy. Now in their seventh year, these highly successful weekly gatherings play an important part in the peace and stability of life in The Park.

As Chief Archon, Dewi Rhinoceros also established June’s Enforced Domestication Awareness Month. In announcing the first of the annual events, Rhinoceros said, “we are finally acknowledging the dangers of enforced domestication and committing to a strategy to overcome those dangers.” Many Park residents have credited the month-long event with saving their lives. Now in its seventh year, Enforced Domestication Awareness Month has expanded to encompass not only awareness and prevention, but ongoing treatment of the effects of enforced domestication,

After she left office, Rhinoceros fulfilled a lifelong ambition and opened the Centre for Interspecial Harmony. The Centre runs educational programmes, hosts events, and funds research projects in association with the University of West Terrier.

The Mammalian Daily salutes the ongoing work of Dewi Rhinoceros and the Centre for Interspecial Harmony and wishes all citizens and residents of The Park the best in 2019.

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The year of not writing well: Month Without Metaphor presents the words journalists across The Park would like to ban from media in 2019

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The staff at The Park’s Month Without Metaphor initiative (MonthWithoutMetaphor) has been working hard all month to gather the words and phrases that journalists and readers across The Park have submitted as items they’d like to ban from media in 2019. Director Priscilla Weevil says she was “gobsmacked” by the sheer number of submissions and the “intensity of emotion” that accompanied those submissions.

“There is clearly, across all media, the feeling that we are not serving our audience well,” she said.

Below are the most frequently-submitted words and phrases that Month Without Metaphor received:

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This is not Ronald Grouse’s first Media Circus. But it may be his best

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media-circusDespite criticism that he’s been too hard on Park media this May, Month Without Metaphor director Ronald Grouse has received almost unanimous support from The Park’s journalism community for his efforts on behalf of tomorrow’s Media Circus.

The jam-packed event, which Grouse had originally planned as a two-day affair, had its origins in the 2011 celebration hosted by the Association of Media Outlets of The Park (AMOP). But the purpose of that event was far different from what Grouse has planned for tomorrow.

“I worked on that first media circus and I remember it fondly, partly because of the innocence of it all and its sense of openness. It was very pro-journalism. We were all proud of what we did and we wanted to share that with Park residents. We also wanted to encourage young Animals to consider a career in journalism,” he told The Mammalian Daily.

“But Park media have grown in the past six years, and we— as well as our audience— are suffering from our growing pains,” he said.

Tomorrow’s event, then, will be more focused on, as Grouse says, slyly using a metaphor, “righting the ship.”

“This circus is for all, but part of it is for our own edification. I think of it as holding a mirror up to ourselves. Journalists need to take a cold, hard look at what we’re doing, why we’re doing it, and what results we’re looking for. I want to start an ongoing, thoughtful conversation about that,” he said.

Part of that conversation will include Grouse’s favourite topic, the language of manipulation. And our sneak peek into the media kit confirms that. The kit, which will be given out to all attendees, includes some of Grouse’s least favourite journalistic tools: metaphors, similes, trite expressions, and—best of all—heart strings that are meant to be pulled.

The irony isn’t lost on Grouse.

“Yes, the media kit is manipulative, but it’s all for a good cause, and that’s to do our jobs better,” he said.

“The kit illustrates what’s gone wrong and we hope it will spark some realizations. After all, our job is to present the facts as we know them, not to use words to manipulate the minds and hearts of our readers and listeners.”

The Park’s Media Circus will take place 31 May 2017 at the Ancient Open-Air Theatre, from 09:00 until 16:00.

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MWM head takes on Park media for manipulating readers “like advertisers”

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mwm-posterRonald Grouse, the director of Park media’s Month Without Metaphor, has taken Park media to task over what he describes as the manipulation of their readership “in the style of advertisers.”

In a scathing editorial this morning, The Avian Messenger’s chief political analyst criticized Park publications, calling them “complicit with advertisers” in their descriptions of products, places, and events.

Grouse, who has only been at the helm of the media initiative for a month, singled out The Rodent Commoner for its recent article on the shortage of burrows in The Park.

“The use of terms that evoke emotion, such as ‘home,’ ‘hearth,’ ‘shelter,’ and the invocation of ‘family,’ is inexcusable in a publication that is supposed to be dedicated to presenting unembellished facts,” Grouse wrote.

The MWM director didn’t stop at The Rodent Commoner. Using examples from almost every Park newspaper, he demonstrated the manipulation that has come to be seen as the norm.

“News media are not in the business of pulling heartstrings,” he wrote, apologizing in the next sentence for the metaphor. “News media are in the business of presenting the facts as they are known or have come to be known. We are supposed to allow the readers to make their own judgments, based on our presentation. We are not supposed to lead them to feel anything.”

Grouse concluded his editorial by saying that he is deeply disturbed by the growing willingness of publications to shill for companies without thought to the consequences.

“You can be sure that we will take this up further at the Media Circus at the end of the month,” he wrote.

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Month Without Metaphor director “revises and remakes” Park media circus

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mwm-flyersFive years after The Park’s first media circus, the new director of Month Without Metaphor is about to “revise and remake” the event for a different purpose.

In an announcement this morning, Ronald Grouse confirmed rumours of his recent talks with Rodolfo van de Gier, president of the Association of Media Outlets of The Park (AMOP), who was in charge of the 2011 event. Grouse’s announcement said the two have agreed to work together on a “new kind” of media circus that will have an “altogether different” purpose, but it offered scant details.

“We are planning to host a two-day event toward the end of the month that will have the full participation of Park media. We also extended an invitation to The Park’s literary community, including writers, publishing companies, and journal editors, as well as representatives of the University of West Terrier’s Cuthbert School of Journalism. Together, we are hoping to have a full and open discussion about the dissemination of information, the use of language and the responsibility of all those who are involved in communication,” the announcement said.

No exact times or locations were mentioned, nor whether the “fun and games,” such as playing reporter or hosting a mock interview, would be included in the new event.

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Ronald Grouse declares war on Metaphor, Hyperbole, and Manipulation

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mwm-posterRonald Grouse has declared war. But we’ll only be able to print that until Monday.

Just a few days before the start of Park media’s Month Without Metaphor (MWM), The Avian Messenger’s chief political analyst and newly-elected MWM director held a press conference this morning in which he himself used the war metaphor. And many more.

“It’s time we declared war on some of the tools that media use,” he said. “We need to communicate better and more effectively. We need straight talk: just the facts, no hyperbole. And we need to stop manipulating our readers. Our job is to inform, not to perform,” he said.

Grouse, who has in the past criticized the direction in which Park media appeared to be headed, said he is looking forward to May’s event.

“I look forward to steering Month Without Metaphor toward success,” he said. “The challenges we face as Park citizens are serious ones that require us to be clear-eyed and open-minded. I hope to be able to engage the hearts and minds of readers and listeners and build momentum toward creating a more honest and open media that will help with the problems we face.”

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Former PFO head Milton Struts to be a guest on Yannis Tavros show this week

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YannisTavros Milton Struts, the disgraced former head of the Park Finance Office, will be a guest on the Yannis Tavros show on Thursday, according to a press release issued today by Toro Talk Radio.

The radio station said Struts, who recently returned to The Park after an extended stay in the land of his ancestors, will discuss the budgets of ousted PFO head Valentina Abeja, as well as other economic and social issues facing The Park.

Struts, who oversaw the PFO and served as budget chief for almost a decade, was relieved of his duties in 2014 after a series of scandals involving his relationship with Humans.

The gossip web site headsNtales claims Struts has met with Chief Archon Klarissa Kuttu to discuss returning to his old job. But after the site posted a picture of his newly-refurbished abode under the headline, “He’s baaaack!” Struts issued a statement denying the rumours, saying he had “non-governmental” plans for the next few years.

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Ronald Grouse to take over MWM’s Twitter account full-time on May 1

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mwm-flyersRonald Grouse, the newly-elected director of Park media’s Month Without Metaphor, will take control of the event’s Twitter account on Monday, May 1. He made the announcement yesterday while a guest on Toro Talk Radio’s Yannis Tavros show.

The Avian Messenger’s chief political analyst was elected director of the annual event earlier this month and he replaces Alvin Tinamou, who was one of the founders of the initiative and who served as its director the past three years.

In an interview with The Eagle Star the day after he was elected, Grouse said he intended to expand MWM’s reach through the use of social media.

“I think it’s important [for the initiative] that we enter the public forum and explain our raison d’être,” he said. “I think Twitter is a good way to do that, to let readers and listeners know that they can have a say in the degree to which media manipulate them.”

Grouse said he would tweet on a regular basis throughout the month, as well as host live conferences with MWM’s Twitter followers. He also is booked to be a guest on a number of Park radio and television interview shows throughout May and he has been invited to be a Mammalian Daily guest columnist.

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