The Mammalian Daily

Satirical fiction in newspaper form

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Park media organizations gear up for first ever “Month Without Metaphor”

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Month Without Metaphor

Two weeks to go before media’s first “Month Without Metaphor.”

With just two weeks to go, The Park’s media organizations are gearing up for what some have called the biggest experiment in the history of journalism.[pullquote]I wouldn’t be surprised if it kickstarted interest…Whether the media can hold that interest is the question”. – Noburu Akita, Executive Director of the Centre for the Study of Newspaper Activity in The Park (C-SNAP)[/pullquote]

“All systems are go,” pronounced Alvin Tinamou with pride, at a hastily-organized update at his office yesterday afternoon. The subject was May’s “Month Without Metaphor,” but the Elephant in the room was the state of the industry, itself.

“It’s no secret that the modern era has presented us with a huge challenge,” Tinamou admits, but he backs away from any suggestion that the industry is on its last legs.

In fact, the publisher of The Avian Messenger winces at the term “experiment” to describe the month-long initiative of which he is one of the organizers. Instead, he refers to it as the “Grand Resuscitation,” an ambitious description that some in the profession say it could well turn out to be.

“I wouldn’t be surprised if it kickstarted interest, especially among the newspaper readership,” says Noburu Akita, Executive Director of the Centre for the Study of Newspaper Activity in The Park (C-SNAP). “Whether the media and, particularly, our newspapers, can hold that interest, though, is the question.”

Gertrude C. Owl, Dean of UWT’s Cuthbert School of Journalism and Mammalian Daily senior political correspondent agrees.

“I think it’s a brilliant idea, really, inviting the public to, almost, scrutinize the business…allowing them to feel a part of it, while still keeping the boundaries clear. I’m cautiously optimistic about it, but I think it will take more than one go at this type of thing to be truly effective,” she says.

Mammalian Daily signs on to media’s “Month Without Metaphor”

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Month Without Metaphor

The Mammalian Daily will participate in The Park’s media-wide “Month Without Metaphor.”

It’s a bold idea that is sure to make waves. And, this morning, managing editor Orphea Haas confirmed that The Mammalian Daily is coming on board.

“That is music to our ears,” said Alvin Tinamou, publisher of The Avian Messenger and one of the organizers of The Park’s “Month Without Metaphor.”

The media-wide initiative, which is set to run for the entire month of May, promises to shake up what many regard as a moribund industry. And as of yesterday, almost ninety percent of The Park’s newspapers and magazines had agreed to participate in Tinamou’s “Grand Resuscitation.” The Mammalian Daily is the largest and latest to do so.

“We’re thrilled about it,” said Tinamou in an interview this afternoon. “The Mammalian Daily is such an influential paper in The Park and their participation gives us another quiver in our arsenal.”

The idea of the initiative, Tinamou says, is to “tell it like it really is…no embellishments, no idiotic comparisons, no ridiculous painting of pictures for the reading public. Just the facts. We think they’re enough. And not only do we think the facts are enough, we think all this metaphorical reporting is obscuring those facts and distracting our readers’ attention from the important issues. What we need is clarity, particularly during these challenging times, and we very much look forward to seeing how our readers react to being offered a month of just plain facts.”

The Park’s media-wide “Month Without Metaphor” will run from May 1-31, 2014.

Gossip site hints at new Mammalian Daily rôle for Noreen

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headsNtales logo


The logo of the popular Park gossip web site, headsNtales.

Popular columnist Noreen may not be dispensing advice at The Mammalian Daily for much longer, if a popular Park gossipmonger’s sources are correct.

According to headsNtales, The Park’s “most-watched” gossip site, Noreen is currently in talks with several Park newspapers to expand her rôle beyond that of counselling Animals on how to live happily with Humans.

In keeping with her present position as adjunct professor of Human Studies at the University of West Terrier, Noreen is said to be keen on bringing her academic credentials to her newspaper writing.

“Noreen would like to share the knowledge of Humans that she has acquired over her lifetime with more of the general public,” says a source close to the columnist.

“Rather than answering Animals’ questions, she would like to offer something more substantial in a regular column or essay. She believes that many Animals are lacking knowledge of Human history, for example, and she would like to fill that gap so that Animals can better understand the world around them and make better-informed choices.”

If these are indeed Noreen’s wishes, they may well fall in line with the intentions of the University of West Terrier. While there has been no final word on the subject from the UWT Board of Governors, rumours have suggested the school is considering a major expansion of its Department of Human Studies.

Meanwhile, Noreen remains silent on her plans for the future and has declined to comment on any rumours.

Insect Intelligencer rebrands itself as “authoritative” daily

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Serangga


The Serangga Star Adviser (formerly The Insect Intelligencer) hit the newsstands yesterday. The rebranded daily will focus on political and social issues and use its “Fly on the Wall” feature to highlight injustice in The Park.

Five months after shutting down and cleaning house, The Insect Intelligencer hit the newsstands again yesterday, but as a very different daily.

Rebranding itself as “The Park’s Most Authoritative Newspaper,” the Intelligencer has a new name, a new Editor-in-Chief and a completely new focus.

“We are going to do our best to make you forget all about the Intelligencer,” said Editor-in-Chief Priscilla Weevil at a press conference this afternoon.

Weevil, who took over after management ousted Fannia di Volo, has worked hard on the rebranding effort and insiders say she influenced everything from the hiring of new reporters to the journal’s new name.

And that name, contends Weevil, says it all.

The Serangga Star Adviser is the paper’s name, as of November 1. And, since it isn’t immediately obvious that it is an Insect newspaper, Weevil is more than prepared to deal with the inevitable questions about the decision.

“The word ‘Serangga’ means ‘Insect’ but not every Animal knows that,” says Weevil.

“We thought it was important to select a name that was Insect-inclusive, but we also wanted to illustrate our commitment to every species in The Park. We want to be the newspaper that all Animals go to for reliable information; we want every species to be able to count on our reporters for the facts and, even more than reporting the news, we want to uncover injustice in The Park and to highlight wrongs that need to be righted,” she says.

The paper’s new mission is a far cry from that of the Intelligencer, whose run came to an abrupt end last June after it printed a front page story announcing that Humans had become an extinct species.

“We try not to look back, but to look forward,” Weevil says. And of all the ambitious plans she listed for the paper she now runs, perhaps the most forward-looking is her re-make of the Intelligencer’s infamous Fly on the Wall feature.

That feature, which began as a mixture of out-of-Park news, gossip, and speculation rapidly spiralled downward as it attempted to feed its readership’s ever-increasing appetite for blood and dirt. Weevil says she intends to use it now, though, “to highlight injustice in The Park and to bring about change, even if it means having to shame those who are causing the injustice.”

To some readers, the changes in the paper may not seem so drastic, after all.

Heads roll at Insect Intelligencer in wake of scandal

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Insect Intelligencer

The Insect Intelligencer advised on its front page that it has accepted the resignation of its Editor-in-Chief and other employees who were involved in the June 3, 2013 scandal.

A shake up at The Insect Intelligencer has left its Editor-in-Chief and a number of other workers at the paper unemployed.

The long-established Park newspaper advised on its front page yesterday that it had accepted the resignations of Editor-in-Chief Fannia di Volo, as well as those of three community editors, four staff reporters and a number of other unnamed employees, in the wake of the June 3 scandal.

As of today, these positions remain unfilled, according to a spokesAnimal for the daily. The Intelligencer will continue to publish, however, as it overhauls its hiring and editorial policies.

The paper, which launched its own investigation into the matter on Monday, is also the subject of investigation by the Centre for the Study of Newspaper Activity in The Park (C-SNAP) and the Association of Non-Mammalian Park Newspapers (ANMPN).

While C-SNAP has no sanctioning authority, the ANMPN has confirmed that it is “looking very seriously” at levying a fine against the newspaper.

In an interview on Reptile Radio yesterday afternoon, ANMPN Executive Director Nathan R. DiPressa said the Association has plans to conduct a membership survey on the subject.

“This was a very serious breach of ethics and its effects are being felt by our entire membership. We intend to voice our concerns to the Intelligencer’s management in the very near future,” he said.

Animals celebrate as newspaper declares Humans extinct

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Animals celebrate

Animals celebrate after newspaper headline declares Humans an extinct species.

Park Animals broke into a spontaneous celebration yesterday, after the Insect Intelligencer declared the Human species to be extinct.

In a bold headline splashed across its front page, the Intelligencer announced, “Human species extinct scientific body confirms.”

The headline and related story turned out to be a hoax perpetrated on the paper and The Park by two of the daily’s reporters. In a statement on the paper’s web site, editor-in-chief Fannia di Volo apologized to the public for the distasteful prank and assured Park residents that the two reporters, whose names have not been released for security reasons, have been dismissed. The article was published without bylines.

“Their actions will be dealt with in the near future,” the statement concluded.

Within a few hours, all copies of the paper had been pulled from Park stores and di Volo had contacted all subscribers and media outlets to advise them of the situation.

Di Volo confirmed later in the day that a “full-scale” internal investigation of the incident had been launched. Some related associations and agencies, including the Centre for the Study of Newspaper Activity in The Park (C-SNAP), and the Association of Non-Mammalian Park Newspapers (ANMPN) have begun their own investigations.

Nathan R. DiPressa, Editor-in-Chief of The Reptile Register and Executive Director of the ANMPN said he was distressed by the incident, calling it “vile” and a threat to all Park newspapers.

“Our credibility is at stake here,” he said. “This is a very serious breach of protocol and ethics.”

One of The Park’s oldest newspapers, The Insect Intelligencer was once considered one of our most authoritative and upstanding dailies. But, plagued by problems and scandals over the past few years, the paper has changed course several times and some say it appears to have lost its footing. Two years ago, it ceased publication temporarily due to a scandal and the arrest of five of its reporters. The scandal and the subsequent suspension of its popular Fly on the Wall feature resulted in a marked decrease in the paper’s readership. As of yesterday, there were no plans to alter the format or mission of the paper.

See also:

Scandal rocks Insect Intelligencer
One Human dead, reporter held for questioning outside Park
Archons at work behind scenes to secure reporter’s release

Radio station suspends Tavros over Hedgehog remarks

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Toro Talk Radio announced this morning that it has suspended Yannis Tavros “for an indefinite period of time” over the negative comments he made on air about Hieronymous Hedgehog

After enduring more than three days of around-the-clock protests in front of its offices, Toro Talk Radio announced today that it has suspended talk show host Yannis Tavros “for an indefinite period of time.”

In a statement released this morning, the radio station said that after a review of Tavros’s remarks about Hieronymous Hedgehog the owners felt it would be best to remove the broadcaster from the airwaves for a length of time.

“Toro Talk Radio was saddened to hear the remarks that Yannis Tavros made during the essay portion of his talk show on Tuesday, February 12. These remarks in no way reflect the beliefs or opinions of this radio station or of any Animal employed here. In light of the nature of those remarks, however, and of the pain that they have caused many Park residents, we feel it would be best for all concerned if Tavros spent some time away from the airwaves. We have, therefore, suspended Yannis Tavros from his duties here at Toro Talk Radio for an indefinite period of time,” the statement said.

The station went on to assure its listeners that Toro Talk Radio “takes tremendous pride in drawing its listeners from a wide variety of species” and that it “values and respects The Park’s hibernating communities.”

One of the most contentious remarks that Tavros made concerned Hieronymous Hedgehog’s late uncle, Hamlin Jarvis Lambert Hedgehog, who served as Archon in 1998. Ten years later, the Hedgehog died of premature awakening from hibernation, a circumstance that Tavros blamed on the lack of intelligence that he believes afflicts the former Archon’s entire family.

Experts in the field, however, say that premature awakening, which is on the rise in The Park, has nothing at all to do with intelligence.

“For whatever reason, he is spreading a falsehood and a dangerous one at that,” says Dr. Jagger Zebu, Professor of Mammalian Medicine at the University of West Terrier and one of the authors of a recent report on premature awakening in The Park.

“There are a number of factors involved in premature awakening but none is related to intelligence,” he said.

Meanwhile, members of a group that calls itself Les Amis de Hieronymous (The Friends of Hieronymous) are calling for a formal on-air apology from Tavros.

“We will not be satisfied until he apologizes publicly for his treatment of Hieronymous,” said a spokesAnimal for LAdeH.

Archon’s nephew blasted over Groundhog Day remarks

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The nephew of a former Archon is being criticized for remarks he made this month in an interview during The Mammalian Daily’s live coverage of The Park’s annual Groundhog Day celebrations.

Hieronymous Hedgehog, who has been described as one of The Park’s great citizens, had been out of hibernation for only three hours when he consented to an interview with Mammalian Daily reporters. When asked his impression of the festivities, the Hedgehog was openly critical of some aspects of the celebrations, including the Park Historical Society’s film tribute to zoocracy.

“I don’t know about this movie…That sounds a touch…Human,” he said. He went on to express a number of other controversial opinions, including his belief that Humans’ interest in The Park is restricted to “our natural resources, our wealth,” and that running The Park is a job that even its resident Animals were hesitant to do.

“Nobody wants to take over The Park,” he said. “Look how long it took us to accept the responsibility.”

These last remarks were quoted yesterday by Yannis Tavros in the opening essay of his popular talk show on Toro Talk Radio.

“It seems as though even the nephew of an Archon can be anti-Animal at heart,” Tavros began. He continued his tirade against the Hedgehog, accusing him of being “openly un-zoocratic, given to delusions of grandeur, and a phony” before he ended by calling the Hedgehog “part of a family that isn’t even smart enough to know when to come out of hibernation.”

This last remark was denounced as being “over the top” and “gratuitously cruel” by a spokesAnimal for The Park’s hibernating communities. Hieronymous Hedgehog’s uncle, Hamlin Jarvis Lambert Hedgehog, died as a result of premature awakening from hibernation on February 3, 2008. Deaths from premature awakening have risen substantially over the past few years. Hamlin Jarvis Lambert Hedgehog served as Archon in 1998.

For his part, Hieronymous Hedgehog has not had a chance to respond to Tavros’s tirade. He returned to his burrow late on Groundhog Day and is not expected to surface until February 19, the official end of the hibernation period. In his absence, though, his friends and compatriots have taken up his cause, calling for Tavros’s resignation and threatening to boycott not only his show, but his radio station.

WatchDog group warns of impending newspaper war

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The Centre for the Study of Newspaper Activity in The Park (C-SNAP) warns of a major newspaper war in The Park

The Park may soon become the battleground in a major newspaper war.

That is the opinion of the Centre for the Study of Newspaper Activity in The Park (C-SNAP), a group that monitors changes in Park media policy.

“The Park’s media are gearing up for a significant scuffle, if not an all-out war,” said the Centre’s Executive Director, Noburu Akita, at a policy conference held in conjunction with the publication of the group’s semi-annual SNAPshot report.

The report, which was released at the beginning of January, cited a number of key factors that led the group to conclude that a serious war of the “word worlds” was in the offing.

Among the most significant of these, according to C-SNAP, is a change in editorial policy at a number of Park publications.

“We have seen this demonstrated most notably at The Insect Intelligencer, The Rodent Commoner, The Eagle Star, and at The Mammalian Daily, with the introduction of their undercover reporting,” Akita said.

Each of these newspapers has added investigative reporting to its regular news coverage. The Insect Intelligencer added six investigative journalists to its roster in order to service its now regular “Fly on the Wall” feature, while The Mammalian Daily is planning to use four of its senior journalists on a rotating basis to fill its investigative positions.

The SNAPshot report cited several significant changes at The Mammalian Daily which, it said, could signal the newspaper’s intent to do battle openly against its rivals. In response to recent criticism by the Association of Non-Mammalian Park Newspapers (ANMPN), for instance, The Mammalian Daily released the names and photographs of some of its higher-ranking journalists. Their bylines, however, still do not appear in the paper. The report also noted that The Mammalian Daily has gradually changed its focus by “casting an eye toward the world outside The Park.”

“Considerable space has been devoted, not only to events, but to the opinions and reactions of those who live outside The Park. Some of the stories that have been reported have had the outside world and, specifically, the Human world, as their focus,” the report said.

In addition, the watchDog group says that it has detected a sizeable increase in advertising revenues derived from non-Mammalian businesses and services. This increase, the group feels, may reflect a change in the definition of The Mammalian Daily’s target market.

“We believe that TMD may be directing some of its advertising and content at the non-Mammalian members of The Park, namely the Avian, Amphibian, Reptilian, and Insect population, in order to secure its position as [The Park’s] official newspaper,” Akita said.

Other factors predictive of “war,” according to C-SNAP, are a series of “strategic defections” of key staff members across the medium’s spectrum, and the high number of influential journalists who have “shifted position” in the last few months.

“Position shifting,” Akita explained, is Park media-speak for a change that involves not only employment, but editorial outlook, as well.

“Journalists move from paper to paper and, sometimes, from medium to medium. There is nothing intrinsically significant in that. What is significant in these changes is that reporters moved from a paper with one political outlook to another with a distinctly different political viewpoint. Some even moved to a paper that serviced another species, altogether. This openness to courting from other journals demonstrates that the reporters’ politics and species identification might have taken a backseat to a strong desire for change.”

Akita specifically noted the late December departure of Mammalian Daily star reporter, Anselm Alpaca, who now writes for The Equine Echo, and of the Galliformes Gazette’s Hamilton Snowcock, who was rumoured to have been wooed by a number of publications until he finally came to roost at The Canary Courier.

This article originally appeared in Issue #117 of The Mammalian Daily.

Mammalian Daily editorial policies criticized by rival Park newspapers

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While rival newspapers have criticized the editorial policies of The Mammalian Daily, its readers are satisfied with the paper’s coverage of events, says a survey

The Association of Non-Mammalian Park Newspapers (ANMPN), whose members include The Mollusk Messenger, The Canary Courier, The Insect Intelligencer, The Halibut Herald, and The Salamander Evening Post, has formally criticized the editorial policies of The Mammalian Daily.

At a media conference held this month at the University of West Terrier’s prestigious Cuthbert School of Journalism, a group of ANMPN editors expressed concern about certain aspects of The Mammalian Daily’s editorial guidelines.

“After examining the newspaper’s [editorial] policies, we have concluded that The Mammalian Daily falls short of its mandate to be The Park’s official newspaper. We recommend that steps be taken immediately to make the newspaper more inclusive and, thus, make it more representative of The Park’s population as a whole.” said Nathan R. DiPressa, Editor-in-Chief of The Reptile Register and Executive Director of the Association.

ANMPN members were unanimously critical of the newspaper’s official policy of anonymous reporting which, the Association said, allowed Mammalian Daily journalists to “hide behind their species.”

“Unless a writer’s species is declared,” said Tarrance Turkey, Deputy News Editor at The Galliforme Gazette and an ANMPN founding member, “readers have no way of knowing what that writer’s bias is in reporting.”

The Mammalian Daily drew further criticism for what the Association deemed a “pro- Human slant” in its coverage of events outside The Park, and for its limited reporting of news and events of a non-Mammalian nature.

“Even though my community participates fully in Park affairs, I find only on rare occasions do we receive the amount of attention that we deserve,” said Senior Finance Reporter Antoinette Anhima of The Avian Messenger.

While these criticisms reflected the common sentiment among rival Park publications, others expressed a more positive view of The Mammalian Daily.

Speaking at the conference’s concluding dinner, UWT Professor Ludwiga Saimiri, said she found much to commend in The Mammalian Daily. The distinguished scholar is the former director of the Centre for the Incorporation and Integration of Interspecial Values in Journalism (CIIIVJ).

She praised the paper for its forward-thinking policies, supporting its stand against the frivolous use of descriptive terms in its newspaper.

“Neither fur nor feather colour is to be reported, nor family, political, or financial status, unless it is germane to the story,” she said, quoting from The Mammalian Daily’s 25 AZ Statement of Editorial Intent.

“Too many Park publications indulge in ‘Werturteilfreude,’ she said, explaining the term that she has coined to mean “joy obtained from the making of a value judgement.”

“These judgements, made by reporters and editors, masquerade as descriptive terms in the [other] papers’ headlines and stories. But they are unfair, often unfounded, and have no place in responsible journalism,” she declared.

As for the newspaper’s supposed pro-Human slant, Professor Saimiri was sanguine about Humans and the role they play in Park affairs.

“We could do worse than attempt to present a balanced view of the Human world,” she said.

This article originally appeared in Issue #116 of The Mammalian Daily

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