It’s been almost a year since Maitea Behi opened the doors of KwikLiks, The Park’s first—and so far, only—”flash” groomer. But what a year it’s been.
“We opened at the end of April and we had a bit of a slow start, what with the warm weather taking its sweet time to arrive and being up against a number of established groomers,” she says.
Nevertheless, Behi was determined to ride out the lean times, even though, with the financial burden of a staff of groomers (five full-time and eight part-time) working long hours seven days a week, she knew the business wouldn’t turn a profit for a few years.
Even when things started to turn around in the Summer, though, Behi says she didn’t dare take her success for granted.
“When we started, we were a new concept, so we had to explain what flash grooming was. I think it seemed impossible to many Animals, particularly those who were used to spending half a day at the groomer’s,” she says.
But with some time and what she calls “smart marketing,” Park residents were able to see the value in a place that could groom five hundred Animals an hour.
“Life is so busy these days and that makes it difficult for Animals to find the time to spend at the groomer’s. But that doesn’t stop them from wanting to look their best, and that’s where we come in. We owe our success to the quickening pace of life in The Park.”
And this year, Behi is looking forward to participating in Tuesday’s semi-annual charity “Shakeoff.”
“We’ll be on site all day, doing what we do best. It’s a great cause and we’re thrilled to be able to join The Park’s other groomers at the event. It makes me feel like we really belong,” she says.
The Shakeoff (formerly “Shake for Charity”) runs Tuesday from 10:00 a.m. to 8 p.m. at locations across The Park.