The Mammalian Daily

Satirical fiction in newspaper form

Lovely to look at - Book by Noreen

The year of not writing well: Month Without Metaphor presents the words journalists across The Park would like to ban from media in 2019

By

The staff at The Park’s Month Without Metaphor initiative (MonthWithoutMetaphor) has been working hard all month to gather the words and phrases that journalists and readers across The Park have submitted as items they’d like to ban from media in 2019. Director Priscilla Weevil says she was “gobsmacked” by the sheer number of submissions and the “intensity of emotion” that accompanied those submissions.

“There is clearly, across all media, the feeling that we are not serving our audience well,” she said.

Below are the most frequently-submitted words and phrases that Month Without Metaphor received:

Balbina Ko: The Mammalian Daily’s choice for Animal of the Year

By

BREAKING NEWS

The Mammalian Daily has chosen Holstein Fashion president and CEO Balbina Ko as its 2017 Animal of the Year.

At a press conference at noon today, TMD managing editor Orphea Haas said the newspaper’s staff chose to honour Ko because of her ”leadership in both business and in the area of equality among the species.”

“Through her company and by her own efforts, Balbina Ko has served as a leader in The Park’s business community,” Haas said. “Over the past few years, she has proven what she believes: that those engaged in business should make an effort and can make a difference in the lives of those who feel they do not have equal opportunity. Since establishing the company’s charity, EQUALSS, she has fought tirelessly for the rights of The Park’s striped and spotted, and her company has raised a sizeable amount through its EQUALSS poduct line to support the charity and its beneficiaries.

The Mammalian Daily salutes the ongoing work of Balbina Ko and Holstein Fashion and wishes all citizens and residents of The Park the best in 2018.

“The Park Before YOU:” Zoocracy 35 mega project aims to inspire youth with a year-long romp through Park history

By

zoocracy-35What began as a casual conversation between two University of West Terrier professors has grown into a mega project that they hope will arouse curiosity in young Animals about The Park’s past and inspire them to think more deeply about their own rôle in its future.

Called “The Park Before YOU,” the project is the brainchild of historian Beatrice Zilonis and Domoina Fossa of the F. Varrah Flanagan School of Education. The multi-faceted, multimedia project was developed with funding from the Archons’ Zoocracy 35 Grant Program.

Using audio, video, live theatre, stand-up comedy, and even a half-hour original musical, the project will trace life in The Park from its very beginnings to the present day.

“We want this to be a rich, multidimensional experience for the young,” Zilonis said in an interview on Mammalian Daily Radio this morning. “We want to pique their interest and nudge them in the direction of curiosity, instead of herding them into a classroom to hear a lecture on the wonder of Animal self-rule.”

Although the project had its impetus in that casual conversation more than a year ago, the idea had been brewing in the minds of both professors, after results of several studies indicated that The Park’s young lacked historical perspective and weren’t very interested in zoocracy or politics.

“Delia Quagga [head of the UWT Barnaby School of Government] did a study that showed Park citizens are not as politically savvy as in previous decades and we both thought we wanted to nip that in the bud,” Zilonis said in her radio interview. “The last thing we want is for that lack of interest to be passed down to the next generation.”

The Park Before YOU will run an entire year and talks about a permanent installation are underway with both The Park Museum and the University of West Terrier, Zilonis said.

Tomorrow night will mark the project’s beginning, with the screening at the Ancient Open-Air Theatre of a series of animated short films about Animal self-rule.

This is not Ronald Grouse’s first Media Circus. But it may be his best

By

media-circusDespite criticism that he’s been too hard on Park media this May, Month Without Metaphor director Ronald Grouse has received almost unanimous support from The Park’s journalism community for his efforts on behalf of tomorrow’s Media Circus.

The jam-packed event, which Grouse had originally planned as a two-day affair, had its origins in the 2011 celebration hosted by the Association of Media Outlets of The Park (AMOP). But the purpose of that event was far different from what Grouse has planned for tomorrow.

“I worked on that first media circus and I remember it fondly, partly because of the innocence of it all and its sense of openness. It was very pro-journalism. We were all proud of what we did and we wanted to share that with Park residents. We also wanted to encourage young Animals to consider a career in journalism,” he told The Mammalian Daily.

“But Park media have grown in the past six years, and we— as well as our audience— are suffering from our growing pains,” he said.

Tomorrow’s event, then, will be more focused on, as Grouse says, slyly using a metaphor, “righting the ship.”

“This circus is for all, but part of it is for our own edification. I think of it as holding a mirror up to ourselves. Journalists need to take a cold, hard look at what we’re doing, why we’re doing it, and what results we’re looking for. I want to start an ongoing, thoughtful conversation about that,” he said.

Part of that conversation will include Grouse’s favourite topic, the language of manipulation. And our sneak peek into the media kit confirms that. The kit, which will be given out to all attendees, includes some of Grouse’s least favourite journalistic tools: metaphors, similes, trite expressions, and—best of all—heart strings that are meant to be pulled.

The irony isn’t lost on Grouse.

“Yes, the media kit is manipulative, but it’s all for a good cause, and that’s to do our jobs better,” he said.

“The kit illustrates what’s gone wrong and we hope it will spark some realizations. After all, our job is to present the facts as we know them, not to use words to manipulate the minds and hearts of our readers and listeners.”

The Park’s Media Circus will take place 31 May 2017 at the Ancient Open-Air Theatre, from 09:00 until 16:00.

MWM head takes on Park media for manipulating readers “like advertisers”

By

mwm-posterRonald Grouse, the director of Park media’s Month Without Metaphor, has taken Park media to task over what he describes as the manipulation of their readership “in the style of advertisers.”

In a scathing editorial this morning, The Avian Messenger’s chief political analyst criticized Park publications, calling them “complicit with advertisers” in their descriptions of products, places, and events.

Grouse, who has only been at the helm of the media initiative for a month, singled out The Rodent Commoner for its recent article on the shortage of burrows in The Park.

“The use of terms that evoke emotion, such as ‘home,’ ‘hearth,’ ‘shelter,’ and the invocation of ‘family,’ is inexcusable in a publication that is supposed to be dedicated to presenting unembellished facts,” Grouse wrote.

The MWM director didn’t stop at The Rodent Commoner. Using examples from almost every Park newspaper, he demonstrated the manipulation that has come to be seen as the norm.

“News media are not in the business of pulling heartstrings,” he wrote, apologizing in the next sentence for the metaphor. “News media are in the business of presenting the facts as they are known or have come to be known. We are supposed to allow the readers to make their own judgments, based on our presentation. We are not supposed to lead them to feel anything.”

Grouse concluded his editorial by saying that he is deeply disturbed by the growing willingness of publications to shill for companies without thought to the consequences.

“You can be sure that we will take this up further at the Media Circus at the end of the month,” he wrote.

Month Without Metaphor director “revises and remakes” Park media circus

By

mwm-flyersFive years after The Park’s first media circus, the new director of Month Without Metaphor is about to “revise and remake” the event for a different purpose.

In an announcement this morning, Ronald Grouse confirmed rumours of his recent talks with Rodolfo van de Gier, president of the Association of Media Outlets of The Park (AMOP), who was in charge of the 2011 event. Grouse’s announcement said the two have agreed to work together on a “new kind” of media circus that will have an “altogether different” purpose, but it offered scant details.

“We are planning to host a two-day event toward the end of the month that will have the full participation of Park media. We also extended an invitation to The Park’s literary community, including writers, publishing companies, and journal editors, as well as representatives of the University of West Terrier’s Cuthbert School of Journalism. Together, we are hoping to have a full and open discussion about the dissemination of information, the use of language and the responsibility of all those who are involved in communication,” the announcement said.

No exact times or locations were mentioned, nor whether the “fun and games,” such as playing reporter or hosting a mock interview, would be included in the new event.

Ronald Grouse declares war on Metaphor, Hyperbole, and Manipulation

By

mwm-posterRonald Grouse has declared war. But we’ll only be able to print that until Monday.

Just a few days before the start of Park media’s Month Without Metaphor (MWM), The Avian Messenger’s chief political analyst and newly-elected MWM director held a press conference this morning in which he himself used the war metaphor. And many more.

“It’s time we declared war on some of the tools that media use,” he said. “We need to communicate better and more effectively. We need straight talk: just the facts, no hyperbole. And we need to stop manipulating our readers. Our job is to inform, not to perform,” he said.

Grouse, who has in the past criticized the direction in which Park media appeared to be headed, said he is looking forward to May’s event.

“I look forward to steering Month Without Metaphor toward success,” he said. “The challenges we face as Park citizens are serious ones that require us to be clear-eyed and open-minded. I hope to be able to engage the hearts and minds of readers and listeners and build momentum toward creating a more honest and open media that will help with the problems we face.”

Former PFO head Milton Struts to be a guest on Yannis Tavros show this week

By

YannisTavros Milton Struts, the disgraced former head of the Park Finance Office, will be a guest on the Yannis Tavros show on Thursday, according to a press release issued today by Toro Talk Radio.

The radio station said Struts, who recently returned to The Park after an extended stay in the land of his ancestors, will discuss the budgets of ousted PFO head Valentina Abeja, as well as other economic and social issues facing The Park.

Struts, who oversaw the PFO and served as budget chief for almost a decade, was relieved of his duties in 2014 after a series of scandals involving his relationship with Humans.

The gossip web site headsNtales claims Struts has met with Chief Archon Klarissa Kuttu to discuss returning to his old job. But after the site posted a picture of his newly-refurbished abode under the headline, “He’s baaaack!” Struts issued a statement denying the rumours, saying he had “non-governmental” plans for the next few years.

Ronald Grouse to take over MWM’s Twitter account full-time on May 1

By

mwm-flyersRonald Grouse, the newly-elected director of Park media’s Month Without Metaphor, will take control of the event’s Twitter account on Monday, May 1. He made the announcement yesterday while a guest on Toro Talk Radio’s Yannis Tavros show.

The Avian Messenger’s chief political analyst was elected director of the annual event earlier this month and he replaces Alvin Tinamou, who was one of the founders of the initiative and who served as its director the past three years.

In an interview with The Eagle Star the day after he was elected, Grouse said he intended to expand MWM’s reach through the use of social media.

“I think it’s important [for the initiative] that we enter the public forum and explain our raison d’être,” he said. “I think Twitter is a good way to do that, to let readers and listeners know that they can have a say in the degree to which media manipulate them.”

Grouse said he would tweet on a regular basis throughout the month, as well as host live conferences with MWM’s Twitter followers. He also is booked to be a guest on a number of Park radio and television interview shows throughout May and he has been invited to be a Mammalian Daily guest columnist.

Click on Noreen’s book below to get your copy now!

lovely-to-look-at-front-cover

New eBook edition cover

Margaret Atwood tweets Noreen

Join TMD on Facebook

Join TMD on Facebook

Click below to see what others say about us

CATCH UP HERE!

January 2026
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031