The Mammalian Daily

Satirical fiction in newspaper form

Lovely to look at - Book by Noreen

OTD in 2015—Lookin’ good, feelin’ fine, lose those metaphors and your prose will shine…Whoops!

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Month Without MetaphorThe mid-month statistics are in for Park media’s Month Without Metaphor (MWM) and things are looking up.

Whoops!

What we mean is, the numbers are slightly better this year than they were in the event’s inaugural year.

“We are pleased with the results thus far,” says Alvin Tinamou, publisher of The Avian Messenger and one of MWM’s organizers.

“For some reason, though, the radio stations are having more trouble than some of the print publications. Maybe it’s due to the spontaneity factor that is an inherent part of radio.”

That could  well be. And the drop in numbers also speaks well of Park media’s editors and the renewed interest in the idea of “writing clean.” Whatever the reason, Tinamou is hoping the mid-month results will encourage Park publications to further restrict their use of metaphors.

“We’re hoping for a record result at month’s end,” he says.

Here are Month Without Metaphor’s mid-month results in full:

[table]
Publication,          Number of Infractions,
Toro Talk Radio,                                171
CLucK Radio,                                125
Chitter Radio,                                112
The Dingo Boomerang,                                 79
Marine Mammal Radio,                                 78
The Mollusk Messenger,                                 77
The Salamander Evening Post,                                 77
Reptile Radio,                                75
The Silvestris Star,                                73
headsNtales,                                73
The Burro Beacon,                                 73
The Noodlefish News,                                 73
The Canary Courier,                                 71
bRaydio 4,                                71
The Halibut Herald,                                 71
Maple Tree Television,                                70
The Eagle Star,                                 70
The Equine Echo,                                 69
The Rodent Commoner,                                67
The Robin Reporter,                                 67
The Galliforme Gazette,                                 63
The Kaluga Register,                                 63
The Cosmopolitan Pest,                                 60
The Bluebird Free Press,                                 58
Vertebrate Vision,                                58
The Insect Intelligencer,                                56
The Panther Post,                                 56
The Polar Bear Post,                                 54
The Avian Messenger,                                 54
PRANCE Magazine,                                 52
The Blackbird Informer,                                 49
The Ornis Interpreter,                                 44
The Mammalian Daily,                                 40
LAULAA Magazine,                                37
The Raccoon Reporter,                                 30
The Simian Spectator,                                 30
The Marsupial Messenger,                                 29

[/table]

OTD in 2015—On your mark, get set, go! Drop your metaphors at the door and join MWM!

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Month Without MetaphorPark media’s second annual Month Without Metaphor (MWM) begins today!

The initiative aims to gauge the effectiveness of reporting the news “without embellishments, comparisons, and the painting of pictures for the reading public,” according to its organizers.

You can follow Park media as they tweet through the month at Month Without Metaphor (MWM).

OTD in 2017—Ronald Grouse declares war on Metaphor, Hyperbole, and Manipulation

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mwm-posterRonald Grouse has declared war. But we’ll only be able to print that until Monday.

Just a few days before the start of Park media’s Month Without Metaphor (MWM), The Avian Messenger’s chief political analyst and newly-elected MWM director held a press conference this morning in which he himself used the war metaphor. And many more.

“It’s time we declared war on some of the tools that media use,” he said. “We need to communicate better and more effectively. We need straight talk: just the facts, no hyperbole. And we need to stop manipulating our readers. Our job is to inform, not to perform,” he said.

Grouse, who has in the past criticized the direction in which Park media appeared to be headed, said he is looking forward to May’s event.

“I look forward to steering Month Without Metaphor toward success,” he said. “The challenges we face as Park citizens are serious ones that require us to be clear-eyed and open-minded. I hope to be able to engage the hearts and minds of readers and listeners and build momentum toward creating a more honest and open media that will help with the problems we face.”

OTD in 2016—TMD policy could harm Park media’s Month Without Metaphor: Tinamou

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MonthWMThe Mammalian Daily’s longstanding policy of not revealing the names and species of its reporters could jeopardize the success of Park media’s third annual Month Without Metaphor, says Alvin Tinamou.

In a front page piece that appeared in his newspaper today, Tinamou—the publisher of The Avian Messenger and one of the organizers of the May event—called on TMD managing editor Orphea Haas to “modernize” and to “get out ahead of your colleagues’ criticism.”

“We are living in an age of incredible transparency, yet Haas runs her newspaper from the darkness of a cave. Those old ways of wielding authority in that manner have given way. It’s high time The Mammalian Daily let its readers know who is reporting their news so they can judge its quality and its authority by themselves,” he wrote.

Tinamou also accused The Mammalian Daily of being hypocritical by participating in Month Without Metaphor (MWM), saying the annual media event was meant to strip news reporting of its “fiction, obfuscation, and obscurity” and replace it with simplicity and clarity.

“How can this event be taken seriously by other media and grow in to the movement it was meant to be when one of its major participants refuses to stop pulling the wool over its readers’ eyes?” he asks.

MWM head takes on Park media for manipulating readers “like advertisers”

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mwm-posterRonald Grouse, the director of Park media’s Month Without Metaphor, has taken Park media to task over what he describes as the manipulation of their readership “in the style of advertisers.”

In a scathing editorial this morning, The Avian Messenger’s chief political analyst criticized Park publications, calling them “complicit with advertisers” in their descriptions of products, places, and events.

Grouse, who has only been at the helm of the media initiative for a month, singled out The Rodent Commoner for its recent article on the shortage of burrows in The Park.

“The use of terms that evoke emotion, such as ‘home,’ ‘hearth,’ ‘shelter,’ and the invocation of ‘family,’ is inexcusable in a publication that is supposed to be dedicated to presenting unembellished facts,” Grouse wrote.

The MWM director didn’t stop at The Rodent Commoner. Using examples from almost every Park newspaper, he demonstrated the manipulation that has come to be seen as the norm.

“News media are not in the business of pulling heartstrings,” he wrote, apologizing in the next sentence for the metaphor. “News media are in the business of presenting the facts as they are known or have come to be known. We are supposed to allow the readers to make their own judgments, based on our presentation. We are not supposed to lead them to feel anything.”

Grouse concluded his editorial by saying that he is deeply disturbed by the growing willingness of publications to shill for companies without thought to the consequences.

“You can be sure that we will take this up further at the Media Circus at the end of the month,” he wrote.

Month Without Metaphor director “revises and remakes” Park media circus

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mwm-flyersFive years after The Park’s first media circus, the new director of Month Without Metaphor is about to “revise and remake” the event for a different purpose.

In an announcement this morning, Ronald Grouse confirmed rumours of his recent talks with Rodolfo van de Gier, president of the Association of Media Outlets of The Park (AMOP), who was in charge of the 2011 event. Grouse’s announcement said the two have agreed to work together on a “new kind” of media circus that will have an “altogether different” purpose, but it offered scant details.

“We are planning to host a two-day event toward the end of the month that will have the full participation of Park media. We also extended an invitation to The Park’s literary community, including writers, publishing companies, and journal editors, as well as representatives of the University of West Terrier’s Cuthbert School of Journalism. Together, we are hoping to have a full and open discussion about the dissemination of information, the use of language and the responsibility of all those who are involved in communication,” the announcement said.

No exact times or locations were mentioned, nor whether the “fun and games,” such as playing reporter or hosting a mock interview, would be included in the new event.

Ronald Grouse declares war on Metaphor, Hyperbole, and Manipulation

By

mwm-posterRonald Grouse has declared war. But we’ll only be able to print that until Monday.

Just a few days before the start of Park media’s Month Without Metaphor (MWM), The Avian Messenger’s chief political analyst and newly-elected MWM director held a press conference this morning in which he himself used the war metaphor. And many more.

“It’s time we declared war on some of the tools that media use,” he said. “We need to communicate better and more effectively. We need straight talk: just the facts, no hyperbole. And we need to stop manipulating our readers. Our job is to inform, not to perform,” he said.

Grouse, who has in the past criticized the direction in which Park media appeared to be headed, said he is looking forward to May’s event.

“I look forward to steering Month Without Metaphor toward success,” he said. “The challenges we face as Park citizens are serious ones that require us to be clear-eyed and open-minded. I hope to be able to engage the hearts and minds of readers and listeners and build momentum toward creating a more honest and open media that will help with the problems we face.”

Month Without Metaphor executive committee names new director

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mwm-posterThe executive committee of Park media’s annual Month Without Metaphor has named Ronald Grouse as director of the annual initiative.

The Avian Messenger’s chief political analyst will take the reins on Monday and begin by expanding MWM’s reach through social media, says an announcement issued this morning.

A graduate of the Cuthbert School of Journalism at the University of West Terrier, Grouse has been a frequent guest of Yannis Tavros on his Toro Talk Radio show and a regular commentator during coverage of The Park’s Groundhog Day celebrations. He has worked at The Avian Messenger for the past eight years.

Grouse replaces Alvin Tinamou, who was one of the founders of Month Without Metaphor and who served as its director the past three years.

Pressure mounts as Month Without Metaphor executive committee meets

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Month Without Metaphor borderThe executive committee of Park media’s annual Month Without Metaphor will meet this afternoon, as pressure mounts to replace Alvin Tinamou as chief organizer and director.

The publisher of The Avian Messenger, who was one of the event’s founders, has been on leave since last September, after he suffered the trauma of the theft of his nest and the loss of his and his mate Adela’s eggs.

According to the agenda for the meeting, the possibility exists for not only naming a new director but for splitting the duties that Tinamou performed over the past three years. New positions might include social media director, publicity agent, and outreach manager.

Among those under consideration for the position of director are Nathan R. DiPressa, Editor-in-Chief of The Reptile Register and Executive Director of the Association of Non-Mammlian Park Newspapers (ANMPN), Senior Finance Reporter Antoinette Anhima of The Avian Messenger, Tarrance Turkey, Deputy News Editor at The Galliforme Gazette and an ANMPN founding member, Fannia di Volo, former Editor-in-Chief of The Insect Intelligencer (now The Serangga Star Adviser) and Priscilla Weevil, current Editor-in-Chief of The Serangga Star Adviser.

According to the agenda, the meeting will begin with a tribute to Tinamou, who declined the invitation to attend the afternoon gathering.

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