Holstein Fashion, the parent company of Designs by Holstein, will continue its charitable work this year by launching a new scent, GRAZE, that will benefit enforced domestication awareness (EDAM) as well as the company’s own charity, EQUALSS.
A statement released this morning by company president and CEO Balbina Ko included an invitation to all Park residents to the June 15 launch party at the Reek-O-Rama.
“Please join us to celebrate the strides we’ve made in enforced domestication awareness and in achieving equality among the species, especially the striped and spotted,” the invitation reads.
In the statement, Ko describes the scent as having “notes of grass, fresh rain, and clotted earth, combined in such a way as to be reminiscent of peaceful Summer days away from the hustle and bustle of daily life.”
While the scent will be the star of the launch party, the celebration of equality and Animal self-rule will be the theme, Ko told The Mammalian Daily. All attendees will receive a sample of the scent and all proceeds from its sale in June and July will go to enforced domestication awareness. After that, the proceeds will be split between EDAM and Holstein Fashion’s own charity, EQUALSS, which supports equality for the striped and spotted.