The Mammalian Daily

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TMD’s Haas on no-name policy: “We have to honour our reporters’ contracts”

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The Mammalian Daily’s longstanding policy of not naming its reporters has continued because of the terms of its journalists’ contracts, it has been revealed.

Facing a herd of reporters at a press conference yesterday morning, Orphea Haas admitted that the newspaper has “suffered greatly” from the policy and is now experiencing a decline in readership.

“Not all of our troubles are due to this policy, but some of them are. We admit that the criticism we’ve faced is valid. The policy is outdated and not in keeping with our ethos of transparency, but we haven’t been in a position to change it, at least as far as our current employees are concerned,” she said.

Haas confirmed that new employees will sign “revamped” contracts that will include the publication of their name and, if they agree, their species.

“We do not believe that printing a reporter’s species is essential to transparency. Thus, we will give every journalist the opportunity to decline.”

On the issue of declaring species, Haas emphasized that The Mammalian Daily was in a unique position, since so many different species were qualified to work there.

“This isn’t as big an issue for The Reptile Register or, indeed, for The Equine Echo. But the possibilities [of species identification] are so much broader for us,” she said.

As for May’s Month Without Metaphor, Haas confirmed her newspaper’s support of the project and urged all Park media to participate in the event.

“It is a wonderful opportunity for us to take a critical look at what we say and how we say it. We have supported the event from the get-go and we intend to do so in the future,” she said.

TMD managing editor schedules press conference Monday morning

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Extra! Extra!BREAKING NEWS

The Mammalian Daily’s managing editor Orphea Haas has scheduled a press conference Monday morning to respond to the ongoing criticism of the paper’s policy of hiding the names of its reporters.

In a statement released at eleven o’clock this morning, Haas announced that on Monday morning at nine o’clock she would make a “full response” to the ongoing pressure regarding the matter.

In a separate incident, Toro Talk Radio host Yannis Tavros took to Twitter this morning to begin his campaign of publishing the names of all known Mammalian Daily reporters. A spokesAnimal for Haas’s office said the Tavros tweet was not related in any way to her decision.

Tinamou blames TMD’s Haas for drop in Month Without Metaphor participants

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MonthWMThree’s usually a charm, but it looks as if Park media’s third annual Month Without Metaphor could end up being anything but, unless more media outlets sign on to participate.

The drop in the number of committed participants is “alarming” says Alvin Tinamou, who is one of the organizers of the May event.

“At this time last year, we were going great guns, to use an apt metaphor,” the publisher of The Avian Messenger wrote today in an open letter in his own newspaper.

“Our objective in establishing the annual Month Without Metaphor was to encourage Park media to be introspective. Accepting the challenge of reporting for a month without using metaphors means having to take a very close look at the way we communicate with our readers and how honestly we tell our stories. What Haas has done is to change our focus. Instead of looking at ourselves, many in Park media are looking at The Mammalian Daily and asking why Haas feels justified in holding her paper to a different standard. I challenge Haas to name her journalists and to stop distracting her readers by using tactics such as a ban on Human jokes,” he wrote.

Noburu Akita, Executive Director of the Centre for the Study of Newspaper Activity in The Park (C-SNAP), says he agrees with Tinamou.

“Enough is enough,” he said in a radio interview this morning. “We’ve been calling for this for years and I think the time is right for Haas to make the change. We all [Park media] need to be open and transparent. To use a well-worn metaphor, we all need to be on the same page.”

Month Without Metaphor runs from May 1-May 31. Park media have until the end of April to sign on to participate.

Follow participants on Twitter at sansmetaphore.

Mammalian Daily becomes first Park newspaper to ban Human jokes

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BanDEVELOPING STORY

“A guy walks into a bar on two feet…”

So begins the most popular twenty-minute set at The Howler, The Park’s only comedy club.

The joke was written and is performed weekly by Dalmanik, who is widely considered to be the king of The Park’s “new comedy.” But as of today, Dalmanik will not be able to make that joke on the pages of The Mammalian Daily.

That’s because so-called “Human jokes” have now been officially banned by the newspaper.

In an “urgent memo” sent to all employees of The Mammalian Daily on Friday, managing editor Orphea Haas declared that poking fun at Humans, “our fellow Mammals,” is not appropriate in a modern Park.

“While it would be foolish of me to suggest that we in The Park have no issues with Humans, it would be equally foolish to suggest that making fun of them, denigrating and disparaging them, either in comedy, poetry, prose, or news coverage, is appropriate,” the memo says.

As a result, Haas has banned all of the above from The Mammalian Daily’s news pages, web site, radio, podcasts, and all other enterprises connected to Mammalian Daily Associated News Services.

This is the first time any kind of ban on joking or comedy has occurred in any Park media, according to Noburu Akita, Executive Director of the Centre for the Study of Newspaper Activity in The Park (C-SNAP).

“I don’t believe we’ve seen anything like it since the establishment of zoocracy,” he said in a radio interview this morning. “I thought zoocracy valued a free and open press. I think Haas is moving in a very dangerous direction by closing the paper rather than opening it up. What with refusing to name her journalists and this, she is taking a few steps backward and that is very disturbing.”

Not all media experts agree with Akita, though. Ludwiga Saimiri, UWT Professor of Journalism and former director of the Centre for the Incorporation and Integration of Interspecial Values in Journalism (CIIIVJ), issued a statement this morning in which she said she thought this was a positive move on Haas’s part.

“I support Orphea Haas in her determination to keep the news free of frivolous commentary and damaging and reprehensible jokes. Interspecial values demand that we attempt to understand and accommodate those who are different from ourselves. We have a duty to treat every Animal with respect,” the statement said.

TMD policy could harm Park media’s Month Without Metaphor: Tinamou

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MonthWMThe Mammalian Daily’s longstanding policy of not revealing the names and species of its reporters could jeopardize the success of Park media’s third annual Month Without Metaphor, says Alvin Tinamou.[pullquote]We are living in an age of incredible transparency, yet Haas runs her newspaper from the darkness of a cave. It’s high time The Mammalian Daily let its readers judge its quality and its authority by themselves.—Alvin Tinamou, publisher of The Avian Messenger[/pullquote]

In a front page piece that appeared in his newspaper today, Tinamou—the publisher of The Avian Messenger and one of the organizers of the May event—called on TMD managing editor Orphea Haas to “modernize” and to “get out ahead of your colleagues’ criticism.”

“We are living in an age of incredible transparency, yet Haas runs her newspaper from the darkness of a cave. Those old ways of wielding authority in that manner have given way. It’s high time The Mammalian Daily let its readers know who is reporting their news so they can judge its quality and its authority by themselves,” he wrote.

Tinamou also accused The Mammalian Daily of being hypocritical by participating in Month Without Metaphor (MWM), saying the annual media event was meant to strip news reporting of its “fiction, obfuscation, and obscurity” and replace it with simplicity and clarity.

“How can this event be taken seriously by other media and grow in to the movement it was meant to be when one of its major participants refuses to stop pulling the wool over its readers’ eyes?” he asks.

Yannis Tavros threatens to reveal names of Mammalian Daily reporters

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YannisTavros BREAKING NEWS

The Mammalian Daily has its lawyers poised to file a cease and desist order if Toro Talk Radio host Yannis Tavros makes good on his promise to reveal the names of all of the newspaper’s journalists.

In a tweet this morning, Tavros said he planned to reveal the name of one journalist per day until he has named them all:

Tavros tweet

In an earlier tweet, the talk show host asked his followers if they agreed that it was time for the newspaper to reveal the names and species of its reporters. Tavros also claimed last week on his radio show that ninety per cent of Park Animals think it’s time for the paper to make the move toward transparency. He claimed the figure of ninety per cent came from a poll that he commissioned in February, just after Groundhog Day.

“The Animals of this Park have spoken and The Mammalian Daily should listen,” Tavros said in closing his show last Thursday.

In a statement issued an hour after the tweet was posted, TMD Managing Editor Orphea Haas said she would not be bullied into changing the paper’s longstanding policy of anonymous reporting.

“The Mammalian Daily will not bow to pressure from outsiders, particularly those who demonstrate a profound lack of journalistic integrity. When and if our editorial team decides to change our longstanding policy of anonymous reporting, it will be as a result of deep thought, full discussion, and conviction, It will not be the result of bullying,” the statement said.

Tavros has thus far not responded to Haas’s statement, nor has he indicated when he intends to begin naming the reporters.

Gunnar Rotte, Douglas Cheetah to debate tomorrow on Yannis Tavros show

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YannisTavros Two days before The Park celebrates the Return of the Nut, Gunnar Rotte and Douglas Cheetah will face off against each other on the Yannis Tavros show in a debate on the merits of sortition.

In a press release issued this morning, Toro Talk Radio, Tavros’s home station, confirmed the debate, which will be broadcast live an hour after his usual call-in show.

In an advertisement that ran in both social and traditional media, the radio station invited listeners to have their say “ahead of time and ahead of the pack,” by calling into the Tavros show tomorrow.

The debate is sure to be a heated one. Rotte will argue for maintaining sortition, the lottery that selects The Park’s government every year. Cheetah, the renowned director and vocal critic of sortition who joined the Coalition Against Sortition in The Park (CASP) last year, will argue not only for the abolition of sortition, but for the establishment of free elections in The Park.

Noreen to oust Yannis Tavros for one-off “Soppy Season Q&A” on Toro Talk Radio

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lovely-to-look-at-back-cover

Noreen will answer questions about the soppy season on the Yannis Tavros show

BREAKING NEWS

Noreen will be taking over Yannis Tavros’s radio show next Tuesday.

In a press release issued today, Toro Talk Radio, the station that hosts Tavros’s daily call-in show, announced that it has booked Noreen for his time slot on December 15.

“We are pleased that Noreen has accepted our invitation to appear on air and answer your most pressing questions about the ‘soppy season,’ ” the press release said.

According to the station’s management, The Mammalian Daily advice columnist and author of Lovely To Look At: What Animals Should Know About Humans will host a live “extended public service announcement” on Tuesday. She will be taking calls from the audience on the subject of keeping safe and coping with Humans during the “soppy season.”

“We’ve all come to understand just how soppy Humans can be, sometimes,” Noreen said in an interview earlier this year. “But what many of us don’t understand is how to cope with that and how to keep ourselves safe in the face of such an onslaught of emotion.”

Almost a year ago, the Department of Well-Being and Safety (DWBS), which issues an annual safety alert at this time of year, announced that it was collaborating with Noreen on a guide for staying safe during the Human soppy seasons. While publication of that guide has been delayed, the DWBS has enlisted Noreen’s help in getting the word out through other media.

“What some Animals don’t understand is that there are many soppy seasons in the Human calendar and each one generates a different problem,” says DWBS director of public relations Cornelius Kakapo. “It is a much more complex issue than we originally thought.”

In the meantime, Toro Talk Radio has invited listeners to submit their questions beforehand as well as during the show’s airing.

“We anticipate an overflow [of questions], but be assured that Noreen will answer each and every inquiry, either on air or afterwards,” says a spokesAnimal for the radio station.

Hieronymous Hedgehog to tweet during hibernation via Keeper of the Tweets

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Hieronymous twitter account

Click image above to follow Hieronymous on Twitter during hibernation.

Move over, Keeper of the Nut. Hieronymous Hedgehog has a Keeper of the Tweets.

The Hedgehog, who was sworn in November 2 as The Park’s first Official Hibernation Ambassador, left little to chance, it appears, when he went into hibernation on November 17.

In fact, what he left was eleven weeks’ worth of tweets on the subject of hibernation, including the details of preparation and what life underground is really like.

“He took his duties very seriously, particularly those related to educating non-hibernators, and he was dismayed that the position was created so late in the year,” said Chief Archon Abayomi Cuckoo, who appointed the Hedgehog in late October. The position carries a term of five years.

The Chief Archon said they spoke on a number of occasions about the time crunch and the need for Hieronymous to prepare for his own hibernation while leaving time to attend to his new duties, including hosting Q&A sessions on Twitter.

“I told him to resume his duties full-time in the Spring and not to worry about it. But he wanted a more concrete solution to the problem,” she said.

Enter The Park’s oldest hibernation outfitters, GoUnderground, for whom Hieronymous is a spokesAnimal.

“He was facing a deadline in every sense of the word and I told him that whatever we could do to help, we would,” says Nafari Bongo, GoUnderground’s Director of Sales.

The solution they came up with was for Hieronymous to take a few days and dictate everything he wanted to say about hibernation this year. Then, they’d hire another Animal to send the info as tweets throughout the Winter.

“Hieronymous was thrilled with that solution. He kept saying, ‘Brilliant! Brilliant!’ And his enthusiasm was infectious. We all got into it and made suggestions about topics and questions that non-hibernators might have,” Bongo says.

The hibernation outfitter then discreetly placed an ad for a non-hibernator to take over the Twitter account for twelve weeks.

“We found the perfect tweeter and we’re almost ready to go live,” he says. But the identity of that tweeter will be kept under wraps until the Spring.

As for Hieronymous, we wish him a happy hibernation and we look forward to seeing him again on Groundhog Day.

“Under and out, as he might say,” laughs Bongo.

Tricolore, VVTV team up with gewper for Park’s first scented holiday show

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Tab Tricolore

Tricolore, VVTV, and gewper will produce a scented holiday show

Celebrity chef and restaurateur Tab Tricolore and Vertebrate Vision Television have teamed up with social networking site gewper to produce The Park’s first scented holiday show.

Tricolore made the announcement this morning via simultaneous posts to his gewper and GooseBook accounts.

“Happy to announce my newest venture: will be working with Vertebrate Vision TV and scented social media site gewper on a holiday special to be broadcast during Winter Solstice celebrations. Show to be first in Park history to have scent available,” the post said.

Aldrich Nashorn, Chief Executive Officer of RhinoTech, gewper’s parent company, also posted the news on his account, saying his company hoped this would be the beginning of “many profitable unions of sight and scent.”

RhinoTech launched gewper in 2011, four years after partnering with Enterprises Moufettes, S.A., makers of the popular scent-masking product, FeralNoMore™.  At the time, the company said they developed their new site to fill a void in the industry and to this date it remains the only social networking site in The Park that delivers scent.

Although the announcements mentioned no date for the show’s airing, a Vertebrate Vision spokesAnimal said it most likely would be broadcast during the week after The Park’s annual Celebration of the Winter Solstice.

“Tab made the request for that week so that Animals would be able to focus on the show and not on the Solstice celebrations,” the spokesAnimal said.

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