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Lovely to look at - Book by Noreen

OTD in 2011: Downward spiral leaves Mollusk Messenger’s future in doubt

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The future of one of The Park’s oldest newspapers hangs in the balance, as executives at The Mollusk Messenger meet tomorrow morning to weigh the financial consequences of recent editorial decisions.

Sources close to owner and Chief Financial Officer, Evander Slak, say he blames editor-in-chief, Angelika Cowrie, for the decrease in the newspaper’s readership and its resultant impact on the bottom line.

“She was too hard…she wouldn’t bend at all when it came to responding to what our readers wanted,” said one ex-employee who spoke to The Mammalian Daily on condition of anonymity.

What the readers wanted, according to surveys conducted by the newspaper itself, was more commentary on the news and less “reporting at a distance,” the ex-employee says.

“It’s a fast-changing world and they were simply too slow,” agreed Braydon Raubtier, a journalist with the Dingo Boomerang.

Those who work with Cowrie, a graduate of the Cuthbert School of Journalism at the University of West Terrier, say she is a “traditionalist,” and one who believes that it is wrong to make the reporter part of the story.  The Messenger is one of the few newspapers that does not publish personal columns or opinion pieces.

“That’s all well and good, but if your readers want your opinion, you’d better give it to them or they’ll go somewhere else to get what they want,” says Noburu Akita, Executive Director of the Centre for the Study of Newspaper Activity in The Park (C-SNAP).

The Mollusk Messenger is not the only Park newspaper that is suffering financially, however.  With readership down and advertising revenues imploding, it has been difficult for most Park newspapers to keep going without making drastic changes.

OTD in 2015—Noreen shocks Yannis Tavros listeners: “Let’s organize a Superfan Saturday!”

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Official NoreenListeners to the Yannis Tavros show on Wednesday were treated not only to an exclusive interview with Noreen, but to an extemporaneous ode to superfans and a spontaneous call to honour their contributions.

“The rôle of superfans has changed immensely over my lifetime in that they now have an actual rôle to play in the careers of their idols,” said the Mammalian Daily advice columnist and adjunct professor of Human Studies at the University of West Terrier.

“Their relationship to the stars, whether they be musicians, painters, singers, sculptors, writers…has become symbiotic and I truly believe this is a positive thing.”

Noreen, who has herself been called “the ultimate superfan,” because of her longstanding loyalty and affection for Thisbe and the Barkettes, was a solo guest on the Toro Talk Radio show Wednesday. While taking calls from listeners, Noreen experienced what she called a “whistle in her ear,” a term she has used often for the phenomenon of an idea that presents itself to her out of the blue.

“We need to organize a Superfan Saturday!” she exclaimed, taking Tavros and the radio station by surprise. “Let’s make a commitment, right here and now to honour superfans publicly. If you are a superfan, call in now. We’ll take down your name and details and get back to you about the time and date.”

By the time the show was finished, Noreen and the radio technicians had a list of hundreds of superfans, and a queue of several hundred more waiting on the phones.

While Tavros seemed stunned, Noreen was obviously thrilled by the response. She said she planned to visit the office of the Department of Holidays, Festivals, and Celebrations as soon as she took off her microphone.

“Let’s do this!” she barked. “This is going to be one heck of a celebration!”

OTD in 2015—Noreen to appear on Yannis Tavros show to discuss phenomenon of superfans

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YannisTavros

Yannis Tavros will devote his show on Wednesday to the subject of superfans

Yannis Tavros will devote his Wednesday afternoon radio talk show to the subject of superfans and his special guest will be Noreen.

In a press release issued today, Toro Talk Radio confirmed the appearance of the Mammalian Daily advice columnist and Adjunct Professor of Human Studies at the University of West Terrier:

“Toro Talk Radio is pleased to announce that Noreen will join Yannis Tavros on his show on Wednesday. The subject will be the phenomenon of the superfan. Yannis will be taking calls throughout the show and callers will also have the opportunity to talk directly to Noreen,” the press release said.

In his pre-show podcast yesterday, Tavros said he’d been thinking about the subject of superfans for a while, but it had become a more timely issue after the recent death of Millicent Hayberry’s superfan Xanthippe Porcupine.

“I’ve been doing some research on the subject and I have to say I find it fascinating,” he said in the podcast. “The rôle of the superfan has changed significantly in the last few years and I look forward to discussing it with Noreen, the Animal whom some consider to be the ultimate superfan.”

Noreen’s loyalty to Thisbe and the Barkettes is legendary in The Park, and she has on many occasions attributed her entire career success to them. In fact, she dedicated her first book, Lovely To Look At: What Animals Should Know About Humans to the musical group.

lovely-to-look-at-front-coverBuy Noreen’s book here.

OTD in 2011—New social networking site to offer scent option

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gewpergreenlogoPark Animals who use social networking sites to connect with friends and family will soon be able to avail themselves of a new option. If all goes well with its final tweaking, gewper, set to open its virtual doors on August 1, will offer users the ability to smell those they know and those they might wish to know in the future.

Over a period of more than two years, RhinoTech, Inc., the new site’s developer, has been collaborating with Enterprises Moufettes, S.A., makers of the popular scent-masking product, FeralNoMore™, to create what company executives are calling “the ultimate Animal experience in the virtual world.”

“This new site is nothing short of revolutionary,” said a RhinoTech spokesAnimal at a press conference last week.

“For the first time in history, a [social networking] site will be Animal-centric…able to deliver the kind of information that Animals have been asking for and need,” she said.

gewper (pronounced “Gooper”) will allow members to upload their scent to the site’s servers. Those whom members have designated as having the right to do so will be able to download the scent from the site simply by pressing the “Scent” button.

Membership in the site will be free of charge, the spokesanimal confirmed, as will be the scent download.  The site’s developers believe that gewper will be so successful that it will generate enough advertising revenue in its first year to pay for their next online venture: a site that will allow members to touch each other, literally, across cyberspace.  According to RhinoTech, the desire for that feature tops the list in its most recent consumer survey.

“I know many Animals who would just love to be able to butt heads with their friends across the world,” said the RhinoTech spokesAnimal.

OTD in 2017—”The Park Before YOU:” Zoocracy 35 mega project aims to inspire youth with a year-long romp through Park history

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zoocracy-35What began as a casual conversation between two University of West Terrier professors has grown into a mega project that they hope will arouse curiosity in young Animals about The Park’s past and inspire them to think more deeply about their own rôle in its future.

Called “The Park Before YOU,” the project is the brainchild of historian Beatrice Zilonis and Domoina Fossa of the F. Varrah Flanagan School of Education. The multi-faceted, multimedia project was developed with funding from the Archons’ Zoocracy 35 Grant Program.

Using audio, video, live theatre, stand-up comedy, and even a half-hour original musical, the project will trace life in The Park from its very beginnings to the present day.

“We want this to be a rich, multidimensional experience for the young,” Zilonis said in an interview on Mammalian Daily Radio this morning. “We want to pique their interest and nudge them in the direction of curiosity, instead of herding them into a classroom to hear a lecture on the wonder of Animal self-rule.”

Although the project had its impetus in that casual conversation more than a year ago, the idea had been brewing in the minds of both professors, after results of several studies indicated that The Park’s young lacked historical perspective and weren’t very interested in zoocracy or politics.

“Delia Quagga [head of the UWT Barnaby School of Government] did a study that showed Park citizens are not as politically savvy as in previous decades and we both thought we wanted to nip that in the bud,” Zilonis said in her radio interview. “The last thing we want is for that lack of interest to be passed down to the next generation.”

The Park Before YOU will run an entire year and talks about a permanent installation are underway with both The Park Museum and the University of West Terrier, Zilonis said.

Tomorrow night will mark the project’s beginning, with the screening at the Ancient Open-Air Theatre of a series of animated short films about Animal self-rule.

OTD in 2013—Animals celebrate as newspaper declares Humans extinct

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Animals celebratePark Animals broke into a spontaneous celebration yesterday, after the Insect Intelligencer declared the Human species to be extinct.

In a bold headline splashed across its front page, the Intelligencer announced, “Human species extinct scientific body confirms.”

The headline and related story turned out to be a hoax perpetrated on the paper and The Park by two of the daily’s reporters. In a statement on the paper’s web site, editor-in-chief Fannia di Volo apologized to the public for the distasteful prank and assured Park residents that the two reporters, whose names have not been released for security reasons, have been dismissed. The article was published without bylines.

“Their actions will be dealt with in the near future,” the statement concluded.

Within a few hours, all copies of the paper had been pulled from Park stores and di Volo had contacted all subscribers and media outlets to advise them of the situation.

Di Volo confirmed later in the day that a “full-scale” internal investigation of the incident had been launched. Some related associations and agencies, including the Centre for the Study of Newspaper Activity in The Park (C-SNAP), and the Association of Non-Mammalian Park Newspapers (ANMPN) have begun their own investigations.

Nathan R. DiPressa, Editor-in-Chief of The Reptile Register and Executive Director of the ANMPN said he was distressed by the incident, calling it “vile” and a threat to all Park newspapers.

“Our credibility is at stake here,” he said. “This is a very serious breach of protocol and ethics.”

One of The Park’s oldest newspapers, The Insect Intelligencer was once considered one of our most authoritative and upstanding dailies. But, plagued by problems and scandals over the past few years, the paper has changed course several times and some say it appears to have lost its footing. Two years ago, it ceased publication temporarily due to a scandal and the arrest of five of its reporters. The scandal and the subsequent suspension of its popular Fly on the Wall feature resulted in a marked decrease in the paper’s readership. As of yesterday, there were no plans to alter the format or mission of the paper.

See also:

Scandal rocks Insect Intelligencer
One Human dead, reporter held for questioning outside Park
Archons at work behind scenes to secure reporter’s release

OTD in 2015—Lookin’ good, feelin’ fine, lose those metaphors and your prose will shine…Whoops!

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Month Without MetaphorThe mid-month statistics are in for Park media’s Month Without Metaphor (MWM) and things are looking up.

Whoops!

What we mean is, the numbers are slightly better this year than they were in the event’s inaugural year.

“We are pleased with the results thus far,” says Alvin Tinamou, publisher of The Avian Messenger and one of MWM’s organizers.

“For some reason, though, the radio stations are having more trouble than some of the print publications. Maybe it’s due to the spontaneity factor that is an inherent part of radio.”

That could  well be. And the drop in numbers also speaks well of Park media’s editors and the renewed interest in the idea of “writing clean.” Whatever the reason, Tinamou is hoping the mid-month results will encourage Park publications to further restrict their use of metaphors.

“We’re hoping for a record result at month’s end,” he says.

Here are Month Without Metaphor’s mid-month results in full:

[table]
Publication,          Number of Infractions,
Toro Talk Radio,                                171
CLucK Radio,                                125
Chitter Radio,                                112
The Dingo Boomerang,                                 79
Marine Mammal Radio,                                 78
The Mollusk Messenger,                                 77
The Salamander Evening Post,                                 77
Reptile Radio,                                75
The Silvestris Star,                                73
headsNtales,                                73
The Burro Beacon,                                 73
The Noodlefish News,                                 73
The Canary Courier,                                 71
bRaydio 4,                                71
The Halibut Herald,                                 71
Maple Tree Television,                                70
The Eagle Star,                                 70
The Equine Echo,                                 69
The Rodent Commoner,                                67
The Robin Reporter,                                 67
The Galliforme Gazette,                                 63
The Kaluga Register,                                 63
The Cosmopolitan Pest,                                 60
The Bluebird Free Press,                                 58
Vertebrate Vision,                                58
The Insect Intelligencer,                                56
The Panther Post,                                 56
The Polar Bear Post,                                 54
The Avian Messenger,                                 54
PRANCE Magazine,                                 52
The Blackbird Informer,                                 49
The Ornis Interpreter,                                 44
The Mammalian Daily,                                 40
LAULAA Magazine,                                37
The Raccoon Reporter,                                 30
The Simian Spectator,                                 30
The Marsupial Messenger,                                 29

[/table]

OTD in 2015—On your mark, get set, go! Drop your metaphors at the door and join MWM!

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Month Without MetaphorPark media’s second annual Month Without Metaphor (MWM) begins today!

The initiative aims to gauge the effectiveness of reporting the news “without embellishments, comparisons, and the painting of pictures for the reading public,” according to its organizers.

You can follow Park media as they tweet through the month at Month Without Metaphor (MWM).

OTD in 2017—Ronald Grouse declares war on Metaphor, Hyperbole, and Manipulation

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mwm-posterRonald Grouse has declared war. But we’ll only be able to print that until Monday.

Just a few days before the start of Park media’s Month Without Metaphor (MWM), The Avian Messenger’s chief political analyst and newly-elected MWM director held a press conference this morning in which he himself used the war metaphor. And many more.

“It’s time we declared war on some of the tools that media use,” he said. “We need to communicate better and more effectively. We need straight talk: just the facts, no hyperbole. And we need to stop manipulating our readers. Our job is to inform, not to perform,” he said.

Grouse, who has in the past criticized the direction in which Park media appeared to be headed, said he is looking forward to May’s event.

“I look forward to steering Month Without Metaphor toward success,” he said. “The challenges we face as Park citizens are serious ones that require us to be clear-eyed and open-minded. I hope to be able to engage the hearts and minds of readers and listeners and build momentum toward creating a more honest and open media that will help with the problems we face.”

OTD in 2016—TMD’s Haas on no-name policy: “We have to honour our reporters’ contracts”

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The Mammalian Daily’s longstanding policy of not naming its reporters has continued because of the terms of its journalists’ contracts, it has been revealed.

Facing a herd of reporters at a press conference yesterday morning, Orphea Haas admitted that the newspaper has “suffered greatly” from the policy and is now experiencing a decline in readership.

“Not all of our troubles are due to this policy, but some of them are. We admit that the criticism we’ve faced is valid. The policy is outdated and not in keeping with our ethos of transparency, but we haven’t been in a position to change it, at least as far as our current employees are concerned,” she said.

Haas confirmed that new employees will sign “revamped” contracts that will include the publication of their name and, if they agree, their species.

“We do not believe that printing a reporter’s species is essential to transparency. Thus, we will give every journalist the opportunity to decline.”

On the issue of declaring species, Haas emphasized that The Mammalian Daily was in a unique position, since so many different species were qualified to work there.

“This isn’t as big an issue for The Reptile Register or, indeed, for The Equine Echo. But the possibilities [of species identification] are so much broader for us,” she said.

As for May’s Month Without Metaphor, Haas confirmed her newspaper’s support of the project and urged all Park media to participate in the event.

“It is a wonderful opportunity for us to take a critical look at what we say and how we say it. We have supported the event from the get-go and we intend to do so in the future,” she said.

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