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OTD in 2016—Elections are over. It’s time to prepare for hibernation, say retailers

November 12, 2024 By Imko Oaljefanta, TMD Archivist

Best GoUnderground 2015 LogoNow that The Park’s Small Animal Hibernating Community (SAHC) has elected Sunniva Muldvarp 2017 Keeper of the Nut, it’s time to get serious about preparing for hibernation, say the retailers who are experts in the field.

“With not even five days left, it will be a scramble this year,” Nafari Bongo told The Mammalian Daily this morning.

Bongo, who is director of sales for GoUnderground, The Park’s oldest hibernation outfitter, said business had been particularly slow this past week, but has picked up considerably since yesterday.

“The two elections in one week usually affect business for a day or so, but this year, Animals were exceptionally distracted by all the hoopla. They couldn’t keep their minds on the process of hibernation preparation,” he said.

Bongo said they’d hired extra staff for the next five days and tomorrow the store will host its first-ever First-Timers event.

“We’ve found that the new generation of Animals is less prepared for its first hibernation. There seems to be a gap in knowledge, so we’ve instituted this event to help them,” he said.

Things are also humming along at Burrows and Beyond, according to vice-president of sales Kerman Astoa. While the firm stopped taking orders for new burrows this past Thursday, they’re still receiving inquiries as well as an “unusually high” number of orders for their signature Burrow Safety Checks (BSC). The company considers the BSCs to be essential, so they’ve also hired extra staff to accommodate these late requests.

“We do encourage hibernators to arrange for them early in the Autumn, but we understand that it’s not the first thing on their list,” says Astoa.

Over at Provisions by Petrounel, the prestigious Park grocer that specializes in post-hibernation sustenance, owner Beatrice T. Orang says their new pre-orders for 2017 are up by thirty percent.

“We’ve kept our standing orders steady for three years now, but in terms of new business, it’s way up this year,” she says.

There was a time when many thought The Park might not be able to sustain so many hibernation specialty shops, but that fear has vanished over the past few years, in part due to the growth in the hibernating population. And Orang says that even though she has competition, she has lost very few customers.

“Hibernators tend to be loyal and we appreciate that,” she says.

All in all, 2016 looks as though it’s going to be a very profitable year for the hibernation business. That is, as long as hibernators get themselves to the shops on time.

Filed Under: Breaking News, Economy and Business, On This Day, Park Life Tagged With: GoUnderground, hibernation, hibernation preparation

On This Day—November 16, 2016: Hibernation outfitter to stay open 48 hours for a long “going-under” party

November 16, 2023 By Imko Oaljefanta, TMD Archivist

Best GoUnderground 2015 LogoGoUnderground, The Park’s oldest hibernation outfitter has just announced that it will stay open tonight and tomorrow night in order to aid Park hibernators with their last-minute needs.

According to Nafari Bongo, the shop’s director of sales, the decision was made early this morning and was based on the number of customers they saw lined up at the door when the shop opened.

“We realized at that point that we weren’t going to be able to serve all those customers if we closed our doors tonight,” he said. “So, we decided to have a ‘going-under’ party and invite all our customers to a forty-eight hour bash.”

Bongo said there will be plenty of food available and even entertainment. He also confirmed that Hieronymous Hedgehog, GoUnderground spokesAnimal and The Park’s Official Hibernation Ambassador, will be on hand to advise customers and assist them with their purchases.

“Hieronymous has a wealth of knowledge about hibernation and his presence here is always appreciated by customers,” Bongo said.

Filed Under: Breaking News, Economy and Business, Park Life Tagged With: #GroundhogDay, GoUnderground, hibernation, Hieronymous Hedgehog

Hibernation outfitter to stay open 48 hours for a long “going-under” party

November 16, 2016 By Bergrún Íkorna, TMD Business Reporter

Best GoUnderground 2015 LogoGoUnderground, The Park’s oldest hibernation outfitter has just announced that it will stay open tonight and tomorrow night in order to aid Park hibernators with their last-minute needs.

According to Nafari Bongo, the shop’s director of sales, the decision was made early this morning and was based on the number of customers they saw lined up at the door when the shop opened.

“We realized at that point that we weren’t going to be able to serve all those customers if we closed our doors tonight,” he said. “So, we decided to have a ‘going-under’ party and invite all our customers to a forty-eight hour bash.”

Bongo said there will be plenty of food available and even entertainment. He also confirmed that Hieronymous Hedgehog, GoUnderground spokesAnimal and The Park’s Official Hibernation Ambassador, will be on hand to advise customers and assist them with their purchases.

“Hieronymous has a wealth of knowledge about hibernation and his presence here is always appreciated by customers,” Bongo said.

Filed Under: Breaking News, Economy and Business, Park Life Tagged With: #GroundhogDay, GoUnderground, hibernation, Hieronymous Hedgehog

Elections are over. It’s time to prepare for hibernation, say retailers

November 12, 2016 By Marikit Kuneho, TMD Park Life Reporter

Best GoUnderground 2015 LogoNow that The Park’s Small Animal Hibernating Community (SAHC) has elected Sunniva Muldvarp 2017 Keeper of the Nut, it’s time to get serious about preparing for hibernation, say the retailers who are experts in the field.

“With not even five days left, it will be a scramble this year,” Nafari Bongo told The Mammalian Daily this morning.

Bongo, who is director of sales for GoUnderground, The Park’s oldest hibernation outfitter, said business had been particularly slow this past week, but has picked up considerably since yesterday.

“The two elections in one week usually affect business for a day or so, but this year, Animals were exceptionally distracted by all the hoopla. They couldn’t keep their minds on the process of hibernation preparation,” he said.

Bongo said they’d hired extra staff for the next five days and tomorrow the store will host its first-ever First-Timers event.

“We’ve found that the new generation of Animals is less prepared for its first hibernation. There seems to be a gap in knowledge, so we’ve instituted this event to help them,” he said.

Things are also humming along at Burrows and Beyond, according to vice-president of sales Kerman Astoa. While the firm stopped taking orders for new burrows this past Thursday, they’re still receiving inquiries as well as an “unusually high” number of orders for their signature Burrow Safety Checks (BSC). The company considers the BSCs to be essential, so they’ve also hired extra staff to accommodate these late requests.

“We do encourage hibernators to arrange for them early in the Autumn, but we understand that it’s not the first thing on their list,” says Astoa.

Over at Provisions by Petrounel, the prestigious Park grocer that specializes in post-hibernation sustenance, owner Beatrice T. Orang says their new pre-orders for 2017 are up by thirty percent.

“We’ve kept our standing orders steady for three years now, but in terms of new business, it’s way up this year,” she says.

There was a time when many thought The Park might not be able to sustain so many hibernation specialty shops, but that fear has vanished over the past few years, in part due to the growth in the hibernating population. And Orang says that even though she has competition, she has lost very few customers.

“Hibernators tend to be loyal and we appreciate that,” she says.

All in all, 2016 looks as though it’s going to be a very profitable year for the hibernation business. That is, as long as hibernators get themselves to the shops on time.

Filed Under: Breaking News, Economy and Business, Park Life Tagged With: GoUnderground, hibernation, hibernation preparation

The new face of GoUnderground: Hieronymous Hedgehog

September 24, 2015 By Bergrún Íkorna, TMD Business Reporter

HGoUnderground

A series of “Hieronymous Hedgehog for GoUnderground” ads will commence next month

Hieronymous Hedgehog is the new face of GoUnderground, The Park’s oldest and largest hibernation outfitter.[pullquote]We all trust Hieronymous and we believe him when he says something. He’s as honest as any Animal can be. He says what he thinks, even when he doesn’t think.—Nafari Bongo, Director of Sales, GoUnderground[/pullquote]

The company announced today that it has signed an agreement with The Park’s much-beloved Hedgehog to produce a series of advertisements that will appear in Park newspapers, magazines, and on television. The ads will commence in October and will run until the end of November.

“We are pleased to announce that Hieronymous Hedgehog has agreed to be the spokesAnimal for our company,” today’s official press release said.

In a short radio interview this afternoon, Hieronymous said he was “pleased as punch” to have been invited to do the ads.

“I’ve been a regular customer of GoUnderground for years, as have most members of my family. I trust them to outfit me for the long Winter, and I’m not being paid to say that,” he laughed.

While this may be Hieronymous’s first commercial venture, it will not be his first encounter with fame. The Hedgehog appeared as a character in the famous Park novel, “The Way to Dr. Bourru,” and he is a regular contributor to The Mammalian Daily’s annual live coverage of The Park’s Groundhog Day events.

GoUnderground’s Director of Sales, Nafari Bongo, praised the company’s move, calling it a “perfect fit.”

“We all trust Hieronymous and we believe him when he says something. He’s as honest as any Animal can be. He says what he thinks, even when he doesn’t think,” Bongo said. “I’m confident that he will be good for our company and great for our bottom line.”

Filed Under: Breaking News, Economy and Business, Park Life Tagged With: business, GoUnderground, hibernation outfitters, Hieronymous Hedgehog

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