Holstein Fashion, the parent company of Designs by Holstein, is lending its name and support to The Park’s striped and spotted Animals, it was announced today.

In a post on the company’s web site, Balbina Ko, the President and CEO of Holstein Fashion, explained the company’s bold move:

“Our company ‘Designs by Holstein’ owes a great deal of its success to our striped and spotted customers, whom we love and respect. For that reason, among many more, we feel we cannot in all conscience profit from our spots while ignoring the plight of others with spots and stripes.

To that end, we have established the charity we call EQUALSS. The goal of our charity is to support the full equality of striped and spotted Animals (as well as others) in The Park. We sincerely hope all Park Animals will join us in this endeavour.”

In an interview on Mammalian Daily Radio this morning, Ko explained the driving force behind the company’s decision.

“As a company, we’ve always supported the equality of all species in The Park. After all, that’s the foundation of zoocracy. But recent events and the establishment of that horrid web site [SplotchWatch] made us realize that we could be far more vocal about our support than we have been. So, we’ve taken it upon ourselves to play a leading rôle in the business community and we hope others will join us,” she said.

Ko said the company’s first move will be the production of a line of striped and spotted coats, socks, and boots.

“The design has been finalized and we expect to be able to begin production this month,” she said.

Proceeds from the sale of these items will go to a special EQUALSS fund that will aid the striped and spotted in finding employment, as well as in fighting the discrimination that has been well-documented over the past few years.

“Footpad Heaven has already signed on to stock this new line and we are currently negotiating with a number of other Park shops to do the same,” Ko confirmed.

“We also have a commitment from Appaloosa Legal Services and we are trying to bring the Extinction Anxiety Clinic staff on board as well,” the CEO said.

In addition to the outerwear initiative, Ko said her company plans to become “actively involved” in The Park’s Stereotype Sundays, perhaps producing what she calls a “learning tool” for the weekly occasion.

“We are looking very seriously at that,” she said. “If Animals volunteered to spend a day in the coat of a striped or spotted Animal, perhaps they’d think a bit differently about the issue afterwards.”